Let’s see how much you know about how to use the hashtag, the symbol # and one of the most powerful publicity tools that help you promote. True or false? 1. Hashtags, managed by Twitter, help you find news, topics and conversations you care about. 2. You can use only numerals and letters within your… Read More
Twitter Promotion
Using hashtags? 7 ways to avoid looking like a dweeb
It’s one of the most powerful tools in search. It’s the hashtag, #, above the numeral 3 on your keyboard, an easy way to help people find your valuable content. A few days ago, I had a frustrating experience with AT&T’s customer service and wanted to share it with the world in a tweet, hoping… Read More
Use hashtags, Twitter handles in press release headlines
Hashtags and Twitter handles are showing up everywhere these days: on TV commercials, in voicemail messages and even on billboards. Add press release headlines to the list. Yes, headlines. Why? Two main reasons: When people use hashtags to search for information on a topic, the headlines come up in search results. Hashtags (#) and Twitter… Read More
Offer freebies, pull customers with a Twitter whisper campaign
Take a cue from Sprinkles Cupcakes, an oh-so-publicity-savvy cupcake chain that has amassed more than 115,000 followers on Twitter with a “whisper” campaign. Several times a week, it tweets a secret phrase. Customers who go to one of the Sprinkles stores and whisper it get either a freebie or a discount. Buy a cupcake, get a… Read More
Social Buzz Club promotes your blog and videos for free
It’s frustrating blogging regularly and seeing little traffic. That’s why Social Buzz Club (affiliate link), a membership site that’s a collaborative content sharing system, is such a great deal. It offers a free level of service, and two paid levels that give you more opportunity for people to promote your posts to more of their followers. I’ve… Read More
5 Twitter resolutions that will help you tweet smarter
Here are five things to consider doing differently on Twitter this year. They’ll help you gain traction, see a bigger return on your investment of time, generate more retweets and gain more followers. If you can’t do all of these regularly, at the very least, start doing some of them once a week, and then increase… Read More
13 ways to cross-promote on social media sites
If you’re like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and… Read More
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps. I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the webinar I hosted on How to Use Twitter Lists & Directories to Generate Publicity &… Read More
5 ways to use social media sites to promote your events
By Joan Stewart The next time you sponsor a live or a virtual event, don’t forget all the ways you can use social media sites to promote them. Here are five, which I’ll discuss in more detail when I present the webinar “50+ Places Online to Promote Your Live & Virtual Events to Reach Your… Read More
Consultant needs help launching new product for biz leaders
Anne Graham of Vancover, British Columbia writes: “I’ve developed a great toolkit for business leaders with 33 specific techniques they can use to lead their firms out of the recession. It’s called “Recession Proof and Recovery Ready: The 91 Day Business Tune-up Toolkit.” It’s a 314-page physical product, stuffed full of every instruction, checklist, etc.… Read More