By Roshanda Pratt If you’ve read my guest posts here on The Publicity Hound’s Blog, you know I’m a news hound. While I was snooping around recently, I was reminded of something I need to warn you about when it comes to the media. Nothing is really off limits. In our digital world, it’s much… Read More
TV News
Newsjacking: A tempting bone for the media, even when you have no news
By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for 10 years, my main responsibility was to gather and communicate stories in bite-sized… Read More
5 ways authors can dazzle TV talk show hosts and viewers
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research. Doing your research before you pitch will make them far more likely to cover your story, because you’ll be pitching the right people, not the ones… Read More
The huge advantage of TV publicity vs. print and how to get on TV–free training today
If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date. That’s the long lead time for many magazines. But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment… Read More
‘Publicity expert’ can be your title if you do these 11 things
“Publicity expert” questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros. “How do become a publicity expert, or an expert in PR?” they ask. If I worked in another occupation and wanted to do that, here’s how I’d do it: 1. Learn about… Read More
9 groups can use auto break-ins as timely publicity hook
Always keep your eye open for trends on which you can piggyback a story pitch, or offer free tips or advice. I found a great one on Friday when I checked into the Radisson Greentree in Pittsburgh. On the front counter, flyers alert guests to a nationwide rash of auto break-ins by thieves who are looking… Read More
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I’m betting that, at least once, you’ve looked it in the eyes and said “I love you.” That’s because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted whispering those three little words to their furry… Read More
How to generate publicity from Pi Day
Piggybacking publicity onto popular or obscure days, weeks and months of the year is one of the easiest ways to find your way into the media, and I give lots of examples in my ebook, How to be a Kick-butt Publicity Hound. Here’s one of the more obscure days of the year. It’s Pi… Read More
Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More