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Publicity Hound Archives

TV News

9 groups can use auto break-ins as timely publicity hook

Always keep your eye open for trends on which you can piggyback a story pitch, or offer free tips or advice. I found a great one on Friday when I checked into the Radisson Greentree in Pittsburgh. On the front counter, flyers alert guests to a nationwide rash of auto break-ins by thieves who are looking… Read More

9 of 10 pet owners say ‘I love you’ to their dogs & cats

If you have a dog or cat, I’m betting that, at least once, you’ve looked it in the eyes and said “I love you.” That’s because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted whispering those three little words to their furry… Read More

How to generate publicity from Pi Day

Piggybacking publicity onto popular or obscure days, weeks and months of the year is one of the easiest ways to find your way into the media, and I give lots of examples in my ebook, How to be a Kick-butt Publicity Hound.    Here’s one of the more obscure days of the year.  It’s Pi… Read More

Ideas needed on how to promote an expert on mold

Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More

Product publicity is easier if you can get into gift sections

If you have a consumer product that would make a great gift for Mother’s Day, Father’s Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that… Read More

Authors: Pitch issues & shows, not your books

If you’re writing a book, here’s a tip that savvy authors already know. When you’re trying to get onto a TV or radio show, never pitch your book. As soon as guest bookers realize you’re peddling a book, you’re toast.  Instead, pitch a relevant issue that’s tied to the book. Also, pitch an entire show so… Read More

Pay-for-placement spreading to TV news

When I watch “The Sopranos,” my eyes are riveted on their refrigerator and kitchen cupboards, hoping to catch a peek at what America’s most dysfunctional mob family is eating these days. Son AJ chows down on Kellogg’s Corn Pops, and papa bear Tony guzzles Tropicana orange juice right out of the carton. Those product manufacturers… Read More

Fitness, weight loss still big during February sweeps

Several weeks ago, I posted an item about how January was a big month for fitness and weight loss stories, because people were trying to get back on track after the holidays. The media’s love for these stories spills into February, one of three Sweeps months. Today, for example, “Oprah” is supposed to feature a woman… Read More

TV loves fitness, diet stories during January

My Jazzercise instructor has already warned us to be braced for packed classes this month. That’s because this is the month when everybody tries to take off what they gained over the holidays. TV stations everywhere want to know about these stories. Here’s an almost guaranteed way to get your company on the local TV… Read More

Pitch “how to” segments for TV talk shows, news

This time of year is perfect for pitching a “how to” segment for a local or national TV talk show or a newscast. For example: —Demonstrate how to carve a pumpkin. If you’re pitching to a local talk show, carve the local TV station’s call letters into the pumpkin. How in the world could a… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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