If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
Read more
Target Market
Make Your LinkedIn Headline Longer Using the LinkedIn App
By using the LinkedIn app, you can write a longer headline on your profile that’s a total of 240 characters—that’s 100 characters more than what you’re allowed if you write it on your desktop. Read more
How to Find and Research Your Perfect Media Match
If you’re new to publicity, or you’re not getting the publicity you’d hoped for, stop dreaming about it and learn how to do it in only 21 days. Publicist Michelle Tennant Nicholson and publicity expert Drew Gerber, both of Wasabi Publicity, have written an indispensable ebook for anyone who wants a crash course on how… Read More
7 Ways to Use YouTube to Build Your Email List
During yesterday’s Blab with Melody Jones on “How to Use Social Media to Build an Email List,” I spent the first 30 minutes explaining why building a list is so important, and summarizing the most common mistakes beginners make with list-building. You can watch the entire Blab above. Despite a good Internet connection, my… Read More
Authors: Free Training on Email List-building Feb. 25
WHAT: A free webinar for authors on “How to Use Email to Attract Fans, Create SuperFans & Sell More Books.” WHEN: 4 to 5:30 p.m. Eastern/1 to 2:30 Pacific, on Thursday, Feb. 25. WHERE: In the comfort of your home or office. If you can’t be in front of a computer, you can call in… Read More
Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a Million Bucks
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. By Margaret Larkin… Read More
How to Define and Find Ideal Readers for Your Fiction Books
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target market for your book?” Nonfiction authors have a pretty good idea. They rattle off the demographics and likes and dislikes… Read More
How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 2 will be published here tomorrow. Julie Anne: Well, hello, and welcome… Read More
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the description of the book. Clearly all three are vital marketing tools. When it comes to the book title, I have run across a… Read More