If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
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Make Your LinkedIn Headline Longer Using the LinkedIn App
By using the LinkedIn app, you can write a longer headline on your profile that’s a total of 240 characters—that’s 100 characters more than what you’re allowed if you write it on your desktop. Read more
Ebola, ISIS Halloween Costumes
Google+ Going Away?
Issue #813 April 29, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Google+ Going Away? Bye-bye Ladies’ Home Journal Tacky Email Addresses Hound Video of the Week This Week in the Hound House: I’m wrapping up my interviews with more than 50 customers this week. I’ve learned so much… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
Paula Deen Cooks Up a Mess
Issue #727 June 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Paula Deen Cooks Up a Mess Build a Loyal Audience Online New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: My favorite weekend is just like this one: Nothing on… Read More
How to find your target markets in a publicity campaign
When planning a publicity campaign, consider all your various target markets. And do so, please, BEFORE you start blasting your message to the world. Think you only have one target market? Guess again. Here are the groups you may need to reach: The many people who are in a position to buy your products and… Read More
Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you’ve done this: You’ve sent an identical pitch to several journalists. In PR circles, that’s called the “spray and pray” technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody will bite. They almost never do. Here’s why: Because it isn’t personalized, journalists can… Read More
23 ways to find targeted media where you want publicity
When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More
Expert needs to reach Texas Boomers who want to downsize
Patti Chavet of Frisco, Texas writes: “I’m a sales consultant and I want to brand myself as an expert in active adult lifestyle living in Texas. “My target market is Baby Boomers, age 55 and older, who want to downsize to a maintenance-free home so they’re free explore personal hobbies, interests, public service, education, travel, etc., all in the… Read More