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How to Avoid Writing a Flimsy Pitch for a Guest Blog Post

If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
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Make Your LinkedIn Headline Longer Using the LinkedIn App

By using the LinkedIn app, you can write a longer headline on your profile that’s a total of 240 characters—that’s 100 characters more than what you’re allowed if you write it on your desktop. Read more

Ebola, ISIS Halloween Costumes

The Publicity Hound’s Tips of the Week

– Issue #861 Oct. 18, 2014

  1. Ebola, ISIS Halloween Costumes
  2. Think You Know Your Audience?
  3. Talk Your Nonfiction Book
  4. Hound Video of the Week

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Google+ Going Away?

Issue #813 April 29, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Google+ Going Away? Bye-bye Ladies’ Home Journal Tacky Email Addresses Hound Video of the Week This Week in the Hound House: I’m wrapping up my interviews with more than 50 customers this week. I’ve learned so much… Read More

Paula Deen Cooks Up a Mess

Issue #727 June 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Paula Deen Cooks Up a Mess Build a Loyal Audience Online New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: My favorite weekend is just like this one: Nothing on… Read More

How to identify your social media target audience

By Joan Stewart Don’t jump head-first into social media without first identifying your target audience. If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren’t interested in what you have to say. The My Creative Team blog suggests you ask several questions that can… Read More

Author needs help selling tips booklets for senior citizens

Ted Fuller of Lafayette, Calif., writes: “Thanks to you and Paulette Ensign, the Tips Booklet Queen, I have completed my first two booklets. “‘The Best Ideas Yet About Aging Successfully is 16 pages, and ‘Tips for Writing a Great Memoir is 12 pages.  Now comes the grind of contacting book and gift store distributors, retirement… Read More

How can grass-fed beef ranch connect with target market?

Jeff Clear writes of Monument, Colo., writes: “I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado. “Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have spent money on vitamins because they have already proven they will spend money on health. “Our beef is… Read More

Website for black doctors needs marketing ideas

Cynthia Barnes of Fort Wayne, Ind., writes: “After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org. “The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I face are getting the word out to enough doctors… Read More

Career columnist seeking male sources 60+ with job twist

If you’re a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here’s a chance for some super publicity. Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people are disqualified: Women (already represented) Business… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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