When you attend a networking event like a Chamber of Commerce breakfast or a Meetup group, and it starts with attendees introducing themselves, do you use the word expert in your introduction? Almost no one does. And that’s a huge missed opportunity. At last month’s Publishing at Sea cruise for authors, I paid close attention… Read More
Public Speaking
How to Use Periscope for Publicity, PR and Promotion
Yesterday’s guest post by Roshanda Platt on how to show your personality with Periscope’s live streaming got me thinking about ways you can use 2015’s most popular app in a publicity or promotion campaign. Periscope is the easiest way to broadcast live video from your phone, enabling you to share what’s happening around you — with the whole… Read More
Prepare for Nasty Questions at Book Signings, Speaking Gigs
If the topic of your book or public speaking engagement is remotely controversial, be prepared for a tough, angry, hostile question at your next book signing or speaking gig. One of the very best ways to deal with the question? Don’t answer it. Simply respond to it by pivoting to your key message.… Read More
First ‘Ask Me Anything’: Tips on Book Launches, Publicity for Public Speaking, How to Do Media Interviews
If you missed my first “Ask Me Anything” live session on Saturday, not to worry. I recorded it, and you can listen to it here: Here are the questions I answered: My co-author and I have just published a book about boomerang kids. We are having a hard time reaching our target audience –… Read More
Free Roadmap Shows How to Create, Promote Online Courses
If you teach in-depth courses online, or want to start, there’s a critical step that can determine whether your course is a success or a flop. It’s called a pilot program. And I never would have considered offering one had it not been for the advice from Danny Iny of Firepole Marketing. A pilot helps… Read More
Don’t Just Promote Your Expertise, Make Money from It
Publicity is great for a lot of things, but if you’re like most entrepreneurs, authors, speakers and experts, you’ll soon discover that getting your products and services out there is one thing, while making money from it is another thing entirely. Even with good publicity and recognition, whatever you’re selling might never become a consistent… Read More
20 Things About Publicity True 20 Years Ago and Today – Part 2
By Marcia Yudkin To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can catch up on Part 1 here. I… Read More
3 surprising drawbacks to publicity – and how to tamp down their impact
By Marcia Yudkin In a recent survey I conducted on feelings about “social proof” in marketing, the comments on a question I asked about media coverage made my eyebrows go up. The question asked whether seeing that a local financial advisor had received publicity in national media outlets would make respondents more or less interested in… Read More
5 tips for getting fiction or nonfiction books into Costco, Walmart, Target
A quick trip down the aisles of your local Costco might leave you wondering how—or if—you could ever get your book onto the store’s shelves. Most of the books I saw at my local Costco in Grafton, Wisc., yesterday have “New York Times Best Seller” on the top of the cover. That makes sense. Competition for… Read More
11 gems I learned on the Publishing at Sea cruise on how to get a book published
One of the major benefits of presenting at conferences is that I usually return home with a to-do list a mile long, based on what I learned from the other presenters and even from audience members. That’s exactly what’s happened on the six-day Publishing at Sea cruise I hosted with Judith Briles, Amy Collins and… Read More