If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back. Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group’s flyer. Include a sentence letting people know they can sign up for your free… Read More
Public Speaking
With apologies to Betty Boop, I’m finding my voice
One of the questions a professional speaker never wants to hear is, “What’s wrong with your voice?” My friends in the Wisconsin chapter of the National Speakers Association started asking that more than a decade ago. They could hear me straining, almost as though I was tightening my throat muscles. I felt it, too, and… Read More
Speakers & hobbyists: Get booked on cruise ships
Right now, as you’re reading this, program coordinators for luxury cruise lines all over the world are reviewing the materials they’ve received from speakers who want to get booked to speak on next year’s cruises. There’s still time for you to submit your materials and take advantage of the greatest gig on the seven seas.… Read More
Speakers: Use local stories in towns where you speak
If you speak for free or for a fee, and you’re trying to generate media attention in towns where you speak, steal a great idea from motivational speaker Terry Hershey of Vashon, Wash. When he speaks in communities throughout the United Staties, he tries to find a local angle that ties into his topic—something he can pitch to… Read More
Writers association also for speakers, experts, entrepreneurs
It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More
American Airlines’ canceled flights a publicity op
American Airlines’ more than 1,000 canceled flights this week offer a chance for business travelers and others to piggyback off this news story. The airlines canceled more than 930 flights today, stranding tens of thousands of travelers in airports throughout the U.S. More than 570 flightsw are expected to be canceled on Friday, with the schedule back… Read More
Speak on cruise ships once, wow ’em, and you’re in forever
Daniel Hall says that once you’re approved to speak on a cruise ship for free, all you have to do is win over the audience and you can pretty much get invited back on that cruise line, and speak on many others. “You are, generally speaking, approved forever,” Daniel says. “This means you can then pretty much… Read More
Family Circle blurb leads to huge traffic spike
When I checked my website and blog statistics recently, I noticed a huge spike in traffic since January 1. Since I wasn’t doing any special promotions, I forgot about it until Diana Ennen, a virtual assistant in Florida, congratulated me for being mentioned in the January issue of Family Circle magazine. “Family Circle?” I asked. “That’s one of the… Read More
Speakers, authors, consultants: Speak at colleges
If you’re a professional speaker or consultant who’s looking for a new revenue stream, or an author, publisher or info products creator who’s looking for a new audience for your books, CDs, DVDs or other products, listen up. An expert on how to get onto the college speaking circuit and generate tons of publicity doing it, will… Read More
Company anniversary? Get onto the speaking circuit
A common question from small-business owners: “How do I celebrate my company’s anniversary?” One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber… Read More