Press Releases

Experts Research; Amateurs Guess

The Publicity Hound’s Tips of the Week Issue #474 Oct. 20, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Experts Research; Amateurs Guess 2. Estee Lauder’s Makeover Promotion 3. Balloon Boy Hoax 4. How to Penetrate Pittsburgh TV 5. Help This Hound 6. Hound Joke… Read More

8 Ways to Distribute Your News

The Publicity Hound’s Tips of the Week Issue #473 Oct. 13, 2009 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com/ http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net/ (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. 8 Ways to Distribute Your News 2. How the FTC… Read More

How About a Little Good News?

The Publicity Hound’s Tips of the Week Issue #440 March 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. How About a Little Good News? 2. It’s Square Root Day 3. 3 Teleseminars to Help You 4. The Advantage of Freelancers 5. Ugly Patio Furniture… Read More

Grand Slam Giveaway

The Publicity Hound’s Tips of the Week Issue #438 Feb. 17, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Grand Slam Giveaway 2. Don’t Ask to Review an Article 3. How to Recycle Publicity 4. 2 Events for Hounds 5. Promoting a Farmer’s Market 6.… Read More

Need a proofreader? I found a great one

I write so much copy, that I could keep a proofreader busy 24 hours a day. I seldom use proofreaders. But I found one who did a fabulous job reviewing my sales page for Publicity Hound University, my new training course for assistants, virtual assistants and summer interns. She’s Philippa Jarecki, at left, of AwaywithWords.ca, and… Read More

Copyrighting press releases on ’10 dumb things’ list

A copyright symbol conveys the message “if you copy this without attribution you’re in big trouble.” So why would a PR person put a copyright symbol on a press release? Enough of them must because it turned up as one “10 dumb things that smart marketers do,” a helpful list written by freelance writer and marketing pro Joy Jennings and posted at… Read More

Writing press releases: 9 out of 10 miss this critical element

One of the most valuable elements of a press release—a link that lets the reader click through to a website—is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to believe. But based on the press releases that people email to me, I… Read More

Press release, marketing buzzwords to banish forever

Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases,” has written about banishing gobbledygook and buzzwords from press releases. I thought of him this morning when I opened the press release from The Creative Group, a California firm that surveyed advertsing and marketing execs about the most annoying and… Read More