Press Releases

The 14 most powerful words in marketing and publicity

Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the 14 Most Powerful, Effective Words in Marketing. The list is courtesy of Jeanne Hopkins of HubSpot, and Jamie… Read More

How tips lists can get you major stories in top-tier media

It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media. It’s called the tips list, or tip sheet. The headlines look similar to these: 9 Ways to Convince Your Kids to Take a Nap… Read More

Dog Tweets – The Difference Between a Press Release and a Pitch

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The difference between a press release and a pitch.WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a… Read More

Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean

Don’t break into a sweat when you pitch a writer from a national magazine and hear nothing, even weeks later. You’re tempted to follow up. But you remember the warning from a reporter at your local newspaper who spoke at your Chamber of Commerce breakfast several months ago. She told audience members that after they… Read More

Following up pitches to journalists? 3 mistakes to avoid

A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it’s almost impossible. Why? Because shrinking newspaper staffs mean reporters are covering more beats than ever. It could also be because your pitch is boring. Or it looks like a cookie-cutter pitch that you’ve sent to every blogger who covers… Read More

How to Follow Up After Pitching

The Publicity Hound’s Tips of the Week Issue #723 June 8, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up After Pitching 2. Your Vine Videos 3. New Posts at My Blog 4. Hound Video of the Week —————————————– First, This Weekend… Read More

When It’s OK to Quit

The Publicity Hound’s Tips of the Week Issue #722 June 4, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. When It’s OK to Quit 2. Why Alt Text Is Important 3. Guest Bloggers, Finish the Job 4. Hound Video of the Week —————————————– First, This… Read More

The #1 Question They Ask You

The Publicity Hound’s Tips of the Week Issue #720 June 1, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The #1 Question They Ask You 2. 9 Mistakes Authors STILL Make 3. New Posts at My Blog 4. Hound Cutie of the Week This Weekend… Read More