Press Releases

How to get publicity for your company’s anniversary

You might so excited about your company’s anniversary that you’re ready to shoot off fireworks. But don’t expect anybody else to join you. Unless, of course, you offer an interesting timeline of the most newsworthy events in your industry, or your company, during that time you were in business. I came up with that… Read More

The Power of Facebook Photos

The Publicity Hound’s Tips of the Week Issue #614 May 19, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Power of Facebook Photos 2. Infographics Boost Interest 3. New Posts at My Blog 4. Hound Video ================================== 1. The Power of Facebook Photos ==================================… Read More

Offer a trivia quiz along with your press release

People love quizzes. So do bloggers and journalists. That’s why adding a link to a quiz can super-charge your press release and tip the scales in your favor that a website, newspaper or magazine, or your favorite blogger will announce your news, or use the quiz by itself. Each year, The American Kennel Club announces… Read More

Dog Tweets — How to write a hip-hop press release

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to write a hip-hop press release. http://ow.ly/9NW5M How To Add Tech Billionaires To Your LinkedIn Network Right Now – Forbes. http://ow.ly/9Ooag 12 Most Little Known Tricks to Use On LinkedIn. http://ow.ly/9Ooua 8 ways to… Read More

Let a Geek Help with PR

The Publicity Hound’s Tips of the Week Issue #591 Jan. 24, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Let a Geek Help with PR 2. Membership Has Its Privileges 3. Make Your Book a Bestseller 4. Sponsoring a Contest on Flickr 5. Help This… Read More

No More Passwords

The Publicity Hound’s Tips of the Week Issue #587 Dec. 27, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More Passwords 2. Best of 2011 Publicity Tips 3. Free Photos, Fast 4. Include Links on Twellow 5. Help This Hound 6. Hound Photos of… Read More

Make it Easy for People to Donate

The Publicity Hound’s Tips of the Week Issue #579 Nov. 1, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make it Easy for People to Donate 2. Overused Words in Press Releases 3. ProfNet Leads on Twitter 4. Overcome Publicity Shyness 5. How to Time… Read More

Write killer headlines: 102 fill-in-the-blank formulas

The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More

13 press release topics when there’s nothing newsworthy

One of the biggest myths of press releases is that they must contain news. That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business. But now that we post them online, mostly to pull traffic to our websites, we’re… Read More