You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching. Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and… Read More
Press Releases
7 things your 2014 publicity plan should NOT include
UPDATE: You can register to watch the video replay of this webinar, at your choice of times and dates. * * * So many small business owners keep making the same mistakes when trying to devise a publicity strategy. They cobble together a bunch of tactics that never worked very well… Read More
Dog Tweets of the Week–Two Simple Twitter Tips to Virtually Dominate Your Niche
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Two Simple Twitter Tips to Virtually Dominate Your NicheHere are a two quick and easy tips to help you virtually dominate your industry through the power of Twitter! Guess which platform journalists… Read More
Think you know hashtags? Take this quiz (it’s tricky)
Let’s see how much you know about how to use the hashtag, the symbol # and one of the most powerful publicity tools that help you promote. True or false? 1. Hashtags, managed by Twitter, help you find news, topics and conversations you care about. 2. You can use only numerals and letters within your… Read More
7 ways prepare for media interviews and always be ready
Reviewing Stephanie Chandler’s book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, has been on my to-do list for more than a year. It’s one of my favorite books on how to penetrate and market to niche audiences because it pinpoints a problem I see in… Read More
Use hashtags, Twitter handles in press release headlines
Hashtags and Twitter handles are showing up everywhere these days: on TV commercials, in voicemail messages and even on billboards. Add press release headlines to the list. Yes, headlines. Why? Two main reasons: When people use hashtags to search for information on a topic, the headlines come up in search results. Hashtags (#) and Twitter… Read More
5 BS press release facts that everyone thinks are true
This guest post was written by Mickie Kennedy, founder of eReleases Press Release Distribution Service, the online leader in affordable PR distribution since 1998. Grab your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know, a must-read for the PR professional. Follow eReleases on Google+, Pinterest, Facebook and Twitter. Mickie’s advice… Read More
Quick Press Release Quiz
Issue #759 Oct. 15, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Quick Press Release Quiz Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Week in the Hound House: My deepest sympathy to Christine Buffaloe, my dear friend and assistant,… Read More
Publicity for Startups
Issue #758 Oct. 12, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Publicity for Startups Links in Press Releases Help for Authors Hound Video of the Week This Weekend in the Hound House: Congrats to Publicity Hound Roger Nielsen for correctly identifying the big white blob that I found… Read More
Press Release Links Can Sink You
Issue #755 Oct. 1, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Press Release Links Can Sink You Free Webinar for Authors Tonight October Story Ideas Hound Video of the Week This Week in the Hound House: he high winds on Saturday night delayed the launch of hundreds of… Read More