Press Releases

What to do when journalists ignore your press releases

Joel Kweskin of Charlotte, NC, asks this week’s Help This Hound question: “What should I do when I send out press releases to, among others, the local newspaper and they simply don’t publish them? I’m talking legitimate and even entertaining news items. “Do you just keep throwing the proverbial stuff against the wall until something sticks? Or, is there… Read More

How can nonprofits get free PR help? Ideas?

Vicki Young of Dallas, Texas writes: “What’s the best way for a very worthy nonprofit agency to get free help with their PR campaign? “I’ve been doing PR work for Captain Hope’s Kids as a nonprofit client for years, but I have to step down. It’s a great organization in Dallas, Texas, that’s dedicated to meeting the critical needs… Read More

Online press releases: 8 powerful reasons to keep using them

With all the focus on social media, you’re probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter. You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every… Read More

11 publicity tips for retailers who sell tea—or anything else

Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More

How About a Little Good News?

The Publicity Hound’s Tips of the Week Issue #440 March 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. How About a Little Good News? 2. It’s Square Root Day 3. 3 Teleseminars to Help You 4. The Advantage of Freelancers 5. Ugly Patio Furniture… Read More

Dominate Page 1 of Google: Try Expertclick free for one week

When somebody uses Google to search for a person with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert” or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not, here’s… Read More

Grand Slam Giveaway

The Publicity Hound’s Tips of the Week Issue #438 Feb. 17, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Grand Slam Giveaway 2. Don’t Ask to Review an Article 3. How to Recycle Publicity 4. 2 Events for Hounds 5. Promoting a Farmer’s Market 6.… Read More

The Number One mistake of online press releases

One of my newsletter readers writes: “We’ve used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small market radio show interviews. The second release, this past week, which seemed to be more likely to gain some attention, resulted in nothing. Zero. We realize that a press release… Read More

Product for heavy Christmas tree ornaments needs publicity

Shannon Hein of Fort Collins, Colorado writes: “I am helping a friend promote Branchies, a product she invented that lets people hang heavy objects on their Christmas trees. “They attach easily to the trunk of your Christmas tree and support very heavy and bulky ornaments. They are a great way to transform your tree using… Read More