Press Releases

No More Passwords

The Publicity Hound’s Tips of the Week Issue #587 Dec. 27, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More Passwords 2. Best of 2011 Publicity Tips 3. Free Photos, Fast 4. Include Links on Twellow 5. Help This Hound 6. Hound Photos of… Read More

Make it Easy for People to Donate

The Publicity Hound’s Tips of the Week Issue #579 Nov. 1, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make it Easy for People to Donate 2. Overused Words in Press Releases 3. ProfNet Leads on Twitter 4. Overcome Publicity Shyness 5. How to Time… Read More

Write killer headlines: 102 fill-in-the-blank formulas

The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More

13 press release topics when there’s nothing newsworthy

One of the biggest myths of press releases is that they must contain news. That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business. But now that we post them online, mostly to pull traffic to our websites, we’re… Read More

Press release mistake: Not including a call to action

Press release mistakes abound. When you write your next release, don’t overlook the one part of it that can determine whether it’s a huge success, or a great big dud. It’s the call to action—the sentence that tells readers exactly what you want them to do. Press release expert Janet Thaeler discussed the call to action when she was my… Read More

Inventory clearance on CDs, transcripts, booklets

Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I’m cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment and retention, regularly… Read More

Need local publicity? 6 tips for pitching Patch.com

If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More

Authors, the media don’t care about your books

I know that sounds harsh, but it’s true. If you’re trying to generate publicity for your book, you’re going about it all wrong. You should be generating publicity for your expertise. That’s one of the topics I discussed when I was a guest on Stacy Harp’s Blog Talk Radio show for Active Christian Media on… Read More

6 ways to avoid errors in press releases, blog posts

The next time you’re ready to send a press release, post an article to an online directory or publish a blog post, make sure it’s error-free. Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, where I worked as the editor, says at its website that one-third of the corrections… Read More