Issue #820 May 24, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Raves for Media Kit Templates PR Bloggers Calling It Quits Would You Use Photos This Big? Hound Photos of the Week This Weekend in the Hound House: My Garden club’s annual plant sale is today. I’ll return… Read More
press kits
Media Kit Webinar Sold Out
Issue #819 May 20, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Media Kit Webinar Sold Out Fun Facts About You Is Social Media a Must? Hound Video of the Week This Week in the Hound House: They warned me in puppy school that I shouldn’t let Bogie lay… Read More
Author items to include in your New Media Age press kit
I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More
The difference between a press release and a press kit
This is the latest tip in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Beginning do-it-yourself publicity seekers make this mistake frequently. They… Read More
Have an online pressroom you can be proud of—update it!
If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicity photos in the pressrooms at my website and at the PressRoom247 site that I almost didn’t recognize myself! And then it dawned… Read More
Misnamed online media rooms can confuse visitors
If the media, bloggers or anyone else come to your website looking for the navigational button that will give them all the background information about your company, what will they find? If you’re trying to be clever and call that part of your website an “asset library” or “company press club,” visitors will find utter confusion, says publicity expert… Read More
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More
Meeting a journalist? 9 magic phrases the media love
One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers. That’s a critical step that 99 percent of the people miss! And what a shame. If you know what they’re looking for, how to talk to them, how to help them, and… Read More
WomensMedia.com needs promotion/media kit ideas
Karen Kalisek of Escondido, Calif. writes: “WomensMedia.com a seven-year-old website that has undergone a major overhaul and is in the process of relaunching. “We pride ourselves in offering ‘expert advice for working women.’ Currently, we have 30,000 unique website followers each month (20% of those are overseas), 10,000 follow the blog, Women’s Lunch Talk, and, 1,000 listen to… Read More
Video tour of your website will impress journalists, others
One of the best ways to use video for publicity is to give visitors to your website the red-carpet treatment by taking them on a video tour of your site. I’m creating a video right now for that very purpose, using Camtasia Studio 5.0. It’s a software program that captures whatever is on your monitor screen. The… Read More