All seats have been claimed for today’s free webinar on “The Indie Author’s Guide to Creating a Killer Media Kit” from 4 to 5 p.m. Eastern Time. If you want to attend the free training but haven’t registered, I can pretty much still guarantee a seat for you. But only if you follow these instructions: —Register… Read More
press kits
Raves for Media Kit Templates
Issue #820 May 24, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Raves for Media Kit Templates PR Bloggers Calling It Quits Would You Use Photos This Big? Hound Photos of the Week This Weekend in the Hound House: My Garden club’s annual plant sale is today. I’ll return… Read More
Media Kit Webinar Sold Out
Issue #819 May 20, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Media Kit Webinar Sold Out Fun Facts About You Is Social Media a Must? Hound Video of the Week This Week in the Hound House: They warned me in puppy school that I shouldn’t let Bogie lay… Read More
How to offer “extras” with your pitch to hook the media
By Roshanda E. Pratt Everyone loves extras. Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television media you’re pitching. Before we outline the sort of things you can offer as “extras” to land your interview,… Read More
Author items to include in your New Media Age press kit
I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More
Rewrite your boring bio: Free training tomorrow
Professional bios are one of the most difficult things for Publicity Hounds to write. Perhaps that’s why so many of them are so boring. Help is on the way! Nancy Juetten, “The Bio Doc,” will show you how to resuscitate a DOA bio during a free webinar tomorrow from 2 to 3 p.m. Eastern Time.… Read More
The difference between a press release and a press kit
This is the latest tip in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Beginning do-it-yourself publicity seekers make this mistake frequently. They… Read More
Have an online pressroom you can be proud of—update it!
If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicity photos in the pressrooms at my website and at the PressRoom247 site that I almost didn’t recognize myself! And then it dawned… Read More
Misnamed online media rooms can confuse visitors
If the media, bloggers or anyone else come to your website looking for the navigational button that will give them all the background information about your company, what will they find? If you’re trying to be clever and call that part of your website an “asset library” or “company press club,” visitors will find utter confusion, says publicity expert… Read More
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More