Update: Today, Wednesday, Sept. 22, is the last day to apply for the summit. Also, the price goes up after today, from 5,797 to $6,597 so if you still need to apply, go here. Today is the last day for the $800 discount to attend the National Publicity Summit, the Oct. 20-23 event in New… Read More
Pitching
9 groups can use auto break-ins as timely publicity hook
Always keep your eye open for trends on which you can piggyback a story pitch, or offer free tips or advice. I found a great one on Friday when I checked into the Radisson Greentree in Pittsburgh. On the front counter, flyers alert guests to a nationwide rash of auto break-ins by thieves who are looking… Read More
23 ways to find targeted media where you want publicity
When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it’s all too easy to become giddy with excitement, and miss doing the hard work necessary to “publicize the publicity” and turn one media hit into what can become multiple hits. Larry Jacobs reminded me of that a few days ago when he participated in the teleseminar… Read More
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More
Connect with journalists through media leads service
By Joan Stewart Social media sites like Twitter and Facebook are one of the best places to find journalists because more than half the journalists surveyed have said they use these sites to look for sources. Another place to connect with them is through free media leads services like Reporter Connection. The service,… Read More
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you. Otherwise, these services—PitchRate.com, Help a Reporter (HARO) and Reporter Connection—can be a huge time suck, particularly if… Read More
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do. First, vow that you won’t use the “spray and pray” technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they’ll… Read More
New to publicity? Here’s a free 6-part email course
If you’re new to publicity and you don’t know where to start, here’s one of the best places. Sign up for a free subscription to PitchRate.com, a service that connects sources with journalists, bloggers and anyone who provides content. PitchRate was created by Drew Gerber of Press Kit 24/7. I wrote all about here… Read More
How a guest blogger pitched me and made me say ‘yes’
If you’re pitching a blogger with an idea for a guest blog post, take a cue from James Nissen. James pitched me last night regarding a guest blog post about how he built the buzz for SecretintheDirt.com, a free golf website hosted by PGA Champion Steve Elkington, legendary masters champion Jackie Burke, and Internet golf sensation… Read More