Matthew Bivens of Gainesville, FL writes: “I work at a startup company called Fracture, which gives people an innovative way to print, mount and display their personal photographs. Send us a photo and we’ll print it on a pane of shatter-proof glass. “We’ve been in business a little over a year, and we’ve received press from various… Read More
Photos & Graphics
13 ways to cross-promote on social media sites
If you’re like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and… Read More
Add visual pizzazz with this versatile graphics toolkit
If you’re like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy Marketing Graphics Toolkit… Read More
Solution for ugly photo ribbon on Facebook fan pages
If you haven’t converted your Facebook Fan Page to the new platform, it will look very different when you log on tomorrow, Thursday, March 10. The tabs at the top will disappear. In their place, you’ll see an incredibly ugly photo ribbon that includes the five most recent photos you’ve posted to your wall. Here’s… Read More
Hyper-local Patch.com covers 600+ communities
Here’s another website to add to your media list consider if you want publicity for local news. It’s Patch.com and it already covers more than 600 communities and neighborhoods in California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington and Wisconsin.… Read More
How would you use this fun photo tool for publicity?
I found a very cool website where you can insert photos of yourself or others into other photos and create your own custom photos that really attract attention. It’s PhotoFunia.com. Insert your photo onto a billboard, turn it into a painting, or plaster it onto a big sign outside a sidewalk cafe, like a I did here. Turn it… Read More
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
Make event promotion/PR easy: 27 questions spark ideas
When you’re brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity. The answers will help you identify juicy angles, compelling pitches and other content the media and bloggers will want to know about. I’ll share several dozen more… Read More
Free, colorful data charts for your website, blog
Looking for a graphic to illustrate a blog post you’re writing or a presentation you’re creating? Peruse the archives at comScore Data Mine, a service that offers free statistical data in colorful charts and graphics. If you use one, you must credit the company. This is a new service, judging from the archives, so you… Read More
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes: “I work for a large county government that has a variety of groundbreaking/grand opening events. “The facilities range from libraries, parks and public safety buildings to homeless shelters and mental health centers. “What are some things we can do instead of the dreaded VIPs-holding-shovels groundbreakings and VIPs-holding-scissors ribbon-cuttings? I’m… Read More