When Tom Holubowicz wanted publicity recently for his custard stand in Grafton, Wisconsin, he donned an ape costume and visited the local Pick ‘n Save supermarket to buy bananas for Monkey Pox, his “flavor of the day.” The recipe calls for bananas, custard and chocolate-covered peanuts. Before he left, he called The News Graphic, his… Read More
Photos & Graphics
Ditch the Shovels, Scissors & Checks
This week’s edition of my local weekly newspaper had another one of those ghastly ground-breaking photos. You know what it looks like because you’ve seen hundreds of them. Four guys wearing business suits and hard hats are posing, each with their foot on a shovel, looking very uncomfortable and out of place. These photos belong… Read More
Recycle Your National Media Hit
When a major newspaper, magazine or niche publication prints a story about you, or when you’re featured on a national network newscast, recycle that publicity by letting your local media know about it. Mystic Pop magazine, which features articles about holistic living and spirituality topics, wrote about surrealistic artist Mickie Bellah of Austin, Texas, and… Read More
Waymarking.com lets you promote interesting places
Here’s a cool social media tool to use in your publicity campaign if you’re promoting a tourist attraction, an event, a neighborhood, or even something as mundane as your local firehouse. It’s called waymarking, and you can do it here. A tip of the hat to Publicity Hound Rebecca Davey of Cuyahoga Falls, Ohio who emailed… Read More
Make a Difference Day, Oct. 27, a great publicity op
Today’s issue of USA Weekend includes details on how your company, nonprofit, government agency, social club or neighborhood group can participate in Make a Difference Day on Oct. 27, the annual Saturday set aside to make a difference in your community. How? Paint a building, pick up litter, help at a home for the elderly, refurbish a community… Read More
Social media consumers must be fed—here’s how
I love Peter Baron’s article Learning to Feed Social Media Consumers because it’s chock full of examples on how to spread your message far beyond traditional media to social media sites like YouTube and Facebook. Unlike pitching traditional media, where you are reaching out with your message, using social media as part of your publicity campaign creates a “pull”… Read More
Airlines magazine to feature best Road Warrior on cover
You don’t have to look far this summer to find stories about travel nightmares in airports all over the world. That’s why the Aug. 31 deadline for the 6th Annual Road Warriors contest sponsored by AmericanWay, the inflight magazine of American Airlines, is perfect timing. The magazine is searching for the top Road Warriors. The winner will participate in… Read More
Spring gift show alerts media to gift-related products
If you have a product that would make a terrific gift for Mother’s Day, Father’s Day or Graduation Day next year, you should know about the Spring Product Media Event, a chance to get your product in front of journalists. Gift List Media and adVance Public Relations will present the event October 24 at the… Read More
Writers, photographers: Check out Gather, social networking site
Writers, authors, photographers, bloggers and others now have their own social networking site at Gather.com. By using Gather, you “gather points” that you can eventually cash in or donate to a charity. Post and find all sorts of interesting articles on Gather using tags. Tags will also help you find people with your same interests. Learn more… Read More
Toilet Paper Wedding Dress Contest
This is in honor of June brides everywhere. It’s the Toilet Paper Wedding Dress Contest, sponsored by Cheap-Chic-Weddings.com, a home-based business in Boca Raton, Florida that exists primarily to generate revenue from Google Adsense ads, sell a few products in its small online store, and sing the praises of cheap weddings. To draw traffic to… Read More