You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading. If your target market includes business… Read More
Photos & Graphics
Spirit in-flight magazine wants photos of your dog
If you live in or near a city served by Southwest Airlines, your dog’s photo could be included in the June issue of Spirit, the airlines’ in-flight magazine. Send snapshots taken of your dog, near Southwest destinations, and upload or snail-mail them to the magazine. The best ones will be printed in the June issue,… Read More
Add comic strips to your PR campaign & pitch the artists
Every year since 2001, Rebecca Morgan and her cadre of volunteers have been going into the Willow Glen neighborhood in San Jose, Calif., just before Halloween and encouraging readers to give 6,500 of their “gently read” books to children in place of trick-or-treat candy. “Books feed children’s minds, while candy only feeds their cavities,” says… Read More
19+ story ideas to generate publicity, PR for your business
If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
13 ways to use royalty-free stock images in a PR campaign
If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you… Read More
Meeting a journalist? 9 magic phrases the media love
One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers. That’s a critical step that 99 percent of the people miss! And what a shame. If you know what they’re looking for, how to talk to them, how to help them, and… Read More
Blog content in short supply? 9 ideas for bloggers
If you’re new to blogging, or you’ve been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly: 1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, controversial or hot topic. You will, of course,… Read More
Artists, new book shows how to meet your PR goals
Lots of books on PR dole out advice on how to generate publicity, but few encourage the reader to take the next step needed to reach a particular goal. Power Up with PR—A publicity guide for artists by Jackie Abramian does just that. The 105-page softcover book (ArtNetworkPress, $14.95) is packed with information on how artists can claim their share of… Read More
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More
Hate Twitter? Claim your username to protect your brand
If you hate Twitter or refuse to Twitter, do just one thing that will take no more than a minute. It will save you aggravation later if you change your mind and decide to join the millions of smart Publicity Hounds who are twittering. Go to Twitter right now and claim your username so no one else… Read More