This week’s guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at CopyrightLaws.com. Follow her on Twitter at @CopyrightLaws. * * * By Lesley Ellen Harris… Read More
Photos & Graphics
How to segment customers with a simple infographic
One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page. That’s true with me because my target audience includes PR pros, small business owners who want do-it-yourself publicity tips, authors who know nothing about book publicity, and rock bands that want more… Read More
Dog Tweets–Why PR people should take infographics more seriously.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why PR people should take #infographics more seriously. http://ow.ly/bf7Aj 10 survival tips when planning your next event. [Tip: Lay off the booze.] http://ow.ly/be2r1 How to successfully pitch an idea for a TV show (this… Read More
My newest—and best—infographic (You can do this too)
I’m still playing around with free infographics tools and apps in preparation for my webinar tomorrow—Thursday, May 24—on How to Easily Create Free and Inexpensive Infographics. You’d be amazed at the astonishing number of web-based tools, and reviewers, who refer to so many of these DIY graphics sites as “drop dead simple.” Not for my… Read More
Even non-geeks can create infographics—here’s mine
Now I know why PR firms and graphics artists charge a fortune for those big, detailed infographics you see everywhere, like these on Pinterest. They’re very difficult to plan, draw and execute. The one below took me about an hour and a half to create on Easel.ly, a free tool that’s still in beta. It’s… Read More
Learn how to make simple infographics for PR or for fun
I’ve been researching a variety of free and inexpensive programs and apps that allow you make infographics you can use in a PR campaign, at your website, in marketing materials, to share on the social media sites, or just for fun. You can learn them during the webinar on How to Easily Create Free or Inexpensive… Read More
‘Celebrity doodles’ help raise money for Cystic Fibrosis
When Becky Gomes of Pittsburgh attended the ArtiGras festival in Jupiter, Fla., several years ago, she saw colorful doodles, drawn by well-known celebrities, that were being auctioned off. “That is just brilliant!” she thought. “Why don’t I do that for Cystic Fibrosis?” Becky is on the Board of Directors for the nonprofit and got… Read More
Create your own infographics at Visual.ly
Are you as fascinated with infographics as I am? They’re everywhere these days, and you can’t spend much time on Twitter, or surfing the web, without stumbling across one. Create your own at Visual.ly, a start-up that allows anyone to quickly and easily create professional quality designs with their own data. When you’re ready to… Read More
Pinterest: ‘Digital crack for women’ (Hooked yet?)
Washington Post columnist Petula Dvorak calls Pinterest, the wildly popular social media tool, “digital crack for women.” She’s addicted to it. So are millions of other women. (The guys are finally catching on.) And it’s time for Publicity Hounds everywhere to use this site to pull traffic. Pinterest, a digital pinboard that lets you… Read More
Photos Rule, Video Drools: It’s Photography, Not Videos, That Engage Users
This guest post was written by Julie Anne Herrin, a self-described social media and marketing junkie who ferrets out the latest and greatest in mobile, traditional and social media. She works in marketing and public relations for Zimbio and StyleBistro. You can find her at her blog at CapturingtheCustomer.com and on Twitter at @JulieAnneHerrin. * … Read More