I found a very cool website where you can insert photos of yourself or others into other photos and create your own custom photos that really attract attention. It’s PhotoFunia.com. Insert your photo onto a billboard, turn it into a painting, or plaster it onto a big sign outside a sidewalk cafe, like a I did here. Turn it… Read More
Photos & Graphics
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
Make event promotion/PR easy: 27 questions spark ideas
When you’re brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity. The answers will help you identify juicy angles, compelling pitches and other content the media and bloggers will want to know about. I’ll share several dozen more… Read More
Free, colorful data charts for your website, blog
Looking for a graphic to illustrate a blog post you’re writing or a presentation you’re creating? Peruse the archives at comScore Data Mine, a service that offers free statistical data in colorful charts and graphics. If you use one, you must credit the company. This is a new service, judging from the archives, so you… Read More
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes: “I work for a large county government that has a variety of groundbreaking/grand opening events. “The facilities range from libraries, parks and public safety buildings to homeless shelters and mental health centers. “What are some things we can do instead of the dreaded VIPs-holding-shovels groundbreakings and VIPs-holding-scissors ribbon-cuttings? I’m… Read More
How to build a strong brand so competitors can’t define you
How do you feel when you see the name McDonald’s? In my mind, I see the Golden Arches. And I think “cheap, fattening food I can’t stomach.” Others love Mickey D’s because they know the Big Mac tastes the same, whether they’re eating it in Peoria or Paris. And that’s reassuring. How about this one?… Read More
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More
Fast Company wants your photo for its November issue
Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the “2010 Most Influential People.” This is a terrific chance to generate publicity from a magazine with a circulation of more than 538,000, as well as knowing how influential you really are. If you’re… Read More
Online visibility: 13 ways to build a following
This month’s guest blog post was written byJames Nissen. Last week, I shared James’ pitch and wrote about How a guest blogger pitched me and made me say ‘yes’ * * * By James Nissen “It does not matter how slowly you go as long as you do not stop.” — Confucius One of… Read More
10 magic questions to hook the media
The next time a journalist is interviewing you, or a blogger is interested in an idea you’re pitching, ask this question: “Do you need other sources?” They love that question because it shows you’re trying to make their job easy and you don’t want to hog the media spotlight. If you can provide a name,… Read More