I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More
Photos & Graphics
Content-rich infographics without any number crunching
About This Guest Blogger: Marketing and publicity expert Marcia Yudkin was one of my heroes when I started my business more than 15 years ago. I referred to her book, 6 Steps to Free Publicity, so often that it was threadbare. When you read her instructions below on how to come up with a story line… Read More
5 free or almost-free publicity tools to save time, money, frustration
Still not making money from your blog? No? 1. Sell your blog on the Kindle. It won’t put lots of money in your pocket, but it will give the millions of people over on Amazon a chance to learn about your expertise when they use the search box to look for books and other learning… Read More
How to create how-to tips on Pinterest for non-visual or dull topics and get top Google rankings
I started the Pinterest board 50 Tips for Free Publicity because it’s a powerful way to capture the attention of people who are following me. It takes viewers just a few seconds to read the tip that comes into their feed, and decide if they want to click and learn more. There’s something enticing about… Read More
Dog Tweets – 5 Ways To Create a Social Media Savvy, Shareable Opt-in Offer
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 5 Ways To Create a Social Media Savvy, Shareable Opt-in OfferBuilding an engaged email list is high on most savvy business owner’s priorities, because email is the one platform that is unlikely… Read More
Dog Tweets–Want to be a publicity expert? Or PR pro? Or publicist? Do these 11 things
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Want to be a publicity expert? Or PR pro? Or publicist? Do these 11 things.Attend webinars, online training and in-person classes related to PR and publicity.You must never stop learning. Top 10… Read More
How to pitch a guest post for The Publicity Hound’s blog
If you want to get in front of an audience of people who love to self-promote, including business owners, authors, speakers and experts—as well as PR people and publicists—you’re in the right place. I love publishing guest blog posts. But I hate pitches from people who have never read this blog. Or pitches that are… Read More
Free Twitter bird icons (and hundreds more) for your blog
There’s nothing cuter—or more helpful—than a stash of Twitter icons to use at your website or blog, or in your newsletter. It’s even better if they’re free. AWeber, the company I use to send my ezine, “The Publicity Hound’s Tips of the Week,” just emailed me a list of links where anyone can grab hundreds… Read More
Speakers, do you still use one-sheets for marketing?
In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes… Read More
How to exploit the power of Instagram for PR
This guest post was written by Carlo Pandian, a freelance writer and social media enthusiast who works for Media Recruitment in the U.K. where he blogs on social media, public relations and media jobs. He is also a student in the Social Network Analysis online course at the University of Michigan. * * … Read More