Now I know why PR firms and graphics artists charge a fortune for those big, detailed infographics you see everywhere, like these on Pinterest. They’re very difficult to plan, draw and execute. The one below took me about an hour and a half to create on Easel.ly, a free tool that’s still in beta. It’s… Read More
Photos & Graphics
Learn how to make simple infographics for PR or for fun
I’ve been researching a variety of free and inexpensive programs and apps that allow you make infographics you can use in a PR campaign, at your website, in marketing materials, to share on the social media sites, or just for fun. You can learn them during the webinar on How to Easily Create Free or Inexpensive… Read More
‘Celebrity doodles’ help raise money for Cystic Fibrosis
When Becky Gomes of Pittsburgh attended the ArtiGras festival in Jupiter, Fla., several years ago, she saw colorful doodles, drawn by well-known celebrities, that were being auctioned off. “That is just brilliant!” she thought. “Why don’t I do that for Cystic Fibrosis?” Becky is on the Board of Directors for the nonprofit and got… Read More
Create your own infographics at Visual.ly
Are you as fascinated with infographics as I am? They’re everywhere these days, and you can’t spend much time on Twitter, or surfing the web, without stumbling across one. Create your own at Visual.ly, a start-up that allows anyone to quickly and easily create professional quality designs with their own data. When you’re ready to… Read More
Pinterest: ‘Digital crack for women’ (Hooked yet?)
Washington Post columnist Petula Dvorak calls Pinterest, the wildly popular social media tool, “digital crack for women.” She’s addicted to it. So are millions of other women. (The guys are finally catching on.) And it’s time for Publicity Hounds everywhere to use this site to pull traffic. Pinterest, a digital pinboard that lets you… Read More
Photos Rule, Video Drools: It’s Photography, Not Videos, That Engage Users
This guest post was written by Julie Anne Herrin, a self-described social media and marketing junkie who ferrets out the latest and greatest in mobile, traditional and social media. She works in marketing and public relations for Zimbio and StyleBistro. You can find her at her blog at CapturingtheCustomer.com and on Twitter at @JulieAnneHerrin. * … Read More
Pinterest: More than just bride’s dresses and cupcakes
It’s been around for two years. But in the last few months, interest in Pinterest, the social media site that lets you “pin” images onto a virtual corkboard, is off the charts. Before you start groaning because it’s one more thing to learn, check out these stats that prove the site, which appeals mostly to… Read More
Doing business locally? Share your blog at Patch.com
At the winter farmer’s market in my town, I ran into my local editor for Patch.com, the uber-local website that’s giving Publicity Hounds yet another outlet for their press releases, photos and local news. Lyssa Beyer and Matt Schroeder, her associate regional editor, were stopping shoppers and asking if they knew about Patch, which operrates in 22 states in the… Read More
Will Flickr allow this kind of photo promotion?
Chris Stephenson of Madrid, Spain, asks: “I’d really like to use Flickr to host a competition. I’d ask people to submit photos of a variety of airports, highways, bridges and all types of buildings that the company I work for has or is currently managing or constructing. “Potentially, I could offer a prize of photo… Read More
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More