Publicity Hound Brad Wilson of East Greenwich, Rhode Island, passes along a handy tip on how to make TV reporters love you. Give them a CD of photos they can flash on the screen during news or feature stories, even if they already have the film footage they need. Nineteen-year-old Brad recently returned from a… Read More
Photos & Graphics
No more boring ribbon-cutting ceremonies
When Dan Collins had to drum up publicity for the opening of The Harry and Jeanette Weinberg Center for Women’s Health and Medicine at Mercy Medical Center in Baltimore, he stayed away from the cliche ribbon-cutting ceremony. Instead, he thought of as many news angles as he could. There were the “magnet physicians” the hospital… Read More
Help weeklies cover sports
If your daughter plays on the junior high soccer team, but your local weekly newspaper acts like the team doesn’t exist, quit grumbling and find a notebook and a pen. If your son participates in ice skating competitions, but the team has never had its photo in the paper, get a camera and learn how… Read More
No ho-hum groundbreaking for this health clinic
Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony. From Lisa “Chase” Patterson of Jersey City, New Jersey: Sometimes… Read More
News release screams for an accompanying photo
I just read a scrumptious news release about an unusual new package used to hold a well-known brand of food. (The brand will remain anonymous to protect the guilty.) The copy provided a detailed description of the package and gushed about its unusual shape, and how it shimmers and shines when the package is moved.… Read More