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Publicity Hound Archives

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How to Sell on Pinterest in as Little as 3 Minutes a Day

Spending only 3 minutes a day on Pinterest, and creating graphic elements with tips tied to your product or service, will help you sell more. Watch this free training on how to weave a variety of Pinterest sales tactics into a powerful Pinterest sales strategy. Read more

Tomorrow: Free Training on How to Use Pinterest to Drive Traffic and Sell

Learn how to create tip-o-graphics and other stunning images on Pinterest that beg to be shared. Register for free training on Thursday, April 26, 2018, with Daniel Hall and John Kremer. It’s for newbies and Pinterest users who have been on the site awhile. Read more

Day 1: We Welcome Our Authors on #PublishingatSea

There’s so much to see and do on the fourth annual Publishing at Sea cruise, that I’m giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate. You’ll see some of the best tips from our 18 hours of class time. And I’ll include fun tidbits,… Read More

Author items to include in your New Media Age press kit

I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More

Speakers, do you still use one-sheets for marketing?

In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes… Read More

How to exploit the power of Instagram for PR

  This guest post was written by Carlo Pandian, a freelance writer and social media enthusiast who works for Media Recruitment in the U.K. where he  blogs on social media, public relations and media jobs. He is also a student in the Social Network Analysis online course at the University of Michigan. *     *  … Read More

10 worst mistakes bloggers make when using photos

This week’s guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at CopyrightLaws.com. Follow her on Twitter at @CopyrightLaws. *      *      *       By Lesley Ellen Harris… Read More

How to segment customers with a simple infographic

    One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page. That’s true with me because my target audience includes PR pros, small business owners who want do-it-yourself publicity tips, authors who know nothing about book publicity, and rock bands that want more… Read More

Dog Tweets–Why PR people should take infographics more seriously.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why PR people should take #infographics more seriously. http://ow.ly/bf7Aj 10 survival tips when planning your next event. [Tip: Lay off the booze.] http://ow.ly/be2r1 How to successfully pitch an idea for a TV show (this… Read More

My newest—and best—infographic (You can do this too)

I’m still playing around with free infographics tools and apps in preparation for my webinar tomorrow—Thursday, May 24—on How to Easily Create Free and Inexpensive Infographics. You’d be amazed at the astonishing number of web-based tools, and reviewers, who refer to so many of these DIY graphics sites as “drop dead simple.” Not for my… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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