Photos & Graphics

Day 1: We Welcome Our Authors on #PublishingatSea

There’s so much to see and do on the fourth annual Publishing at Sea cruise, that I’m giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate. You’ll see some of the best tips from our 18 hours of class time. And I’ll include fun tidbits,… Read More

Publicity Photos in a Media Kit Come Alive if You Use Props

Add this one item to your media kit and watch your publicity explode. Include a package of photos—or only one photo—featuring props related to your personality, your book, your product or service, or your business. Props make your photos come alive. They practically beg to be published. And they make it easy for journalists, bloggers… Read More

14 Questions to Never Ask Journalists

PR pro Michelle Garrett’s 7 Questions NOT to ask a reporter are a perfect checklist for anyone new to publicity, as well as to people who have been working with the media for awhile. Reading them took me back to my days as a newspaper reporter and editor. And I immediately started thinking of other questions… Read More

Media Interview Tips & Training: 10 Magic Phrases They Love

The next time you do a media interview, remember these 10 Magic Phrases the Media Love. Almost no one says these things during an interview. That’s because most people being interviewed talk about themselves and worry about impressing reporters or editors. Use these phrases and they’ll remember you. This is… Read More

7 Easy Ways to Make Your Author Book Page Pop

By Elaine Fogel Every author needs a book page – a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start? As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, Beyond Your Logo: 7 Brand… Read More

9 Other Ways to Use a Trade Show Banner for Marketing

If you’re like me and dread the thought of creating a banner for trade shows, don’t it put it off any longer. There are many ways you can use that valuable marketing and publicity tool beyond the shows. But first, let me tell you how I made mine and the three mistakes you might not… Read More

Podcasting for Beginners, Part 2: How to Produce Your Podcast and Publish It Online

Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. This is the second… Read More

How to Sell More Fiction and Nonfiction Books with Pinterest: Free Training Nov. 12

Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images. Beth says one of the easiest ideas is for authors to create a travel board. It can include photos of gorgeous mountains,… Read More