At the winter farmer’s market in my town, I ran into my local editor for Patch.com, the uber-local website that’s giving Publicity Hounds yet another outlet for their press releases, photos and local news. Lyssa Beyer and Matt Schroeder, her associate regional editor, were stopping shoppers and asking if they knew about Patch, which operrates in 22 states in the… Read More
Patch
Pitch Patch.com for new series on the American Dream
Patch.com, the uber-local news site that operates in more than 800 communities throughout the U.S., wants to hear your story ideas for a new series called “Dispatches: The Changing American Dream.” Stories will run occasionally and will focus on how residents and businesses are dealing with issues such as lack of jobs, foreclosures and debt. “We don’t think… Read More
Nonprofits: Patch.com offers volunteers, free ad space
Don’t view Patch.com only as a news-gathering website for hyer-local news. Last month, when I shared 6 tips for pitching Patch, I didn’t know that nonprofits, community groups and anyone dedicated to a worthy cause can apply for free advertising space and volunteers that come directly from Patch’s staff. It’s called the Give 5 program and… Read More
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More
Hyper-local Patch.com covers 600+ communities
Here’s another website to add to your media list consider if you want publicity for local news. It’s Patch.com and it already covers more than 600 communities and neighborhoods in California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington and Wisconsin.… Read More
Alternative newspapers should be taken seriously
If you get a call from a reporter who works for an alternative newspaper, be on your guard, and don’t take the interview any less seriously than you would if a reporter from your local daily newspaper had called. That’s the advice from Ken Haseley from the Ammerman Experience, a media training company. In this week’s… Read More