Nothing is more frustrating for an ezine editor than to hear, “What happened to your newsletter? I used to get it and I loved it! But I haven’t gotten it for about six months.” During the 12 years I’ve been publishing The Publicity Hound’s Tips of the Week, I’ve heard that repeatedly. And I’m hearing… Read More
Marketing
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More
Ask visitors who complete a web form to tweet about you
Website owners who ask visitors to complete an online form, and then simply thank them for doing so, are missing a powerful opportunity for a little publicity, and possibly some extra sales. If visitors have completed the form because they want more information about your product or service, or they’re asking a question, or they want… Read More
Press release mistake: Not including a call to action
Press release mistakes abound. When you write your next release, don’t overlook the one part of it that can determine whether it’s a huge success, or a great big dud. It’s the call to action—the sentence that tells readers exactly what you want them to do. Press release expert Janet Thaeler discussed the call to action when she was my… Read More
How can a psychologist market on Facebook and Twitter?
Dr. Karen Hoving of Aurora, Colo., writes: “I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder. “Here’s what I’m doing right now to market myself: A Facebook page. A website. Two blogs: The Couch Trip for general psychology and “Shrinking” Chronic Illness. A monthly… Read More
Free webinar July 27 on how to host webinars
If you have valuable information that helps your target audience solve a problem, host a free webinar. Then after you’ve wowed your audience with content-rich information, make them an offer they can’t refuse. That’s what Daniel Hall has done for my customers three times in the last year. He explained how to speak on cruise ships all… Read More
5 best places to answer questions & promote your expertise
The Internet makes it possible, even for sole proprietors, to compete against their big competitors because there are so many different ways online to promote expertise. One of them is by answering questions in your specialty area. Yes, it’s time-consuming. But it’s a free way to market yourself. Here are the five best places where you should… Read More
9 ways to use Hubspot’s free marketing charts & graphs
If you want to learn more about marketing, social media, search engine optimization and blogging, you’ll love Hubspot’s newest freebie: a collection of 100 Awesome Marketing Stats, Charts & Graphs. It’s based on original research and data from a variety of sources, including analysis of Hubspot’s 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of well-respected publications… Read More
Moose Lodge in Norwalk, CA, needs marketing ideas
Don Luepnitz of Norwalk, CA, writes: “I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. “We offer dinners, breakfast, bingo, darts, full bar, kids room, and have fundraisers for ourselves and other charites.… Read More
BBQ restaurant in Philly needs ideas for promotion
Michael Smith of Philadelphia writes: “My brother is the chef/owner of Fletcher’s BBQ, a restaurant that opened in September in a working middle-class neighborhood in the Philadelphia suburbs. “It offers take-out and delivery only. The motto, emblazoned on T-shirts and the menus, is ‘Dig the Pig!’ “My brother already has landed a great story… Read More