Marketing

How to thrive as an author, speaker, expert in any economy

The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More

Website for black doctors needs marketing ideas

Cynthia Barnes of Fort Wayne, Ind., writes: “After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org. “The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I face are getting the word out to enough doctors… Read More

How to launch a career as a paid speaker

If you use public speaking to promote your expertise and generate publicity, don’t believe what the naysayers tell you about how all speakers are suffering during this bad economy. The July/August issue of Speaker magazine, published by the National Speakers Association, features 25 men and women who are shaping the speaking profession. The “Who’s Hot?”… Read More

Artists, explain your artwork with a Q&A sheet

The index: http://artmarketing.com/powerupwithpr/powerupwithPRtoc.html Another helpful tool for the media is a question and answer sheet—a Q&A. The Q&A will help the media understand your art better. For instance, Ray Bliss Rich, a Hillsboro, New Hampshire-based artist (www.sumi-art.com) explains his Sumi-e painting on his web site. His art form is not widely known… Read More

Holistic health coach needs publicity, marketing tips

Nancy L. Jerominski of SeaTac, Wash. writes: “I’m a holistic lifestyle coach who has pitched a variety of story ideas, including ‘maddening menopausal symptoms stopped without meds’ and ‘stop doing crunches for flatter abs.’ “I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help… Read More

Booklet author wants to attract licensees, publicity

Hugo Tschudin of River Vale, N.J. writes: “My booklet, Wake Up to Abundant Energy: 113 Ways to Make it Easy to ‘Rise and Shine,’ takes the struggle out of getting up in the morning. “I’d like to find licensees who could buy the booklets in bulk to give away to customers who request a catalog,… Read More

Grow your business, beat competitors with your own book

For sales people and business owners ONLY: Answer this question in 10 seconds or less. If you sell a product or service, what’s the one thing that sets you apart from your competitors? If your answer isn’t “a book,” you could be leaving money on the table. If you own a business/professional practice, or certainly if… Read More

Human/pet psychic wants ideas for marketing her business

Terri Jay of Washoe Valley, Nev. writes: “I am a psychic messenger for humans and pets. My main focus right now is to generate private reading clients and also to get the word out about what I do. “I am able to communicate with people who have Alzheimer’s, dementia, autism, or those in a coma.… Read More

11 publicity tips for retailers who sell tea—or anything else

Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More