John Gray didn’t tell us that men and women approach the world in a different way. He told us that men are from Mars and women are from Venus. That’s his concept and he owns it. When you see a fit and trim guy named Jarrod holding up a pair of oversized pants in front… Read More
Marketing
Host a teleseminar and sell it as a product
If you aren’t hosting telephone seminars for your clients and customers, you’re missing a valuable marketing tool. Here are some of the ways you can use these fast, easy and inexpensive learning tools, more commonly referred to as “teleseminars.” –Use them to build customer loyalty. You can offer them for free and explain how customers… Read More
Rent a movie theater in your neighborhood
Real estate coach Jim Gillespie of Temecula, California has a publicity idea that will have the media tripping over each other to interview you. Rent a movie theater in your neighborhood. Then invite anyone who you want to do business with to attend a free before- or after-hours session in which they play video games… Read More
Schmoozing at trade shows
Trade shows are great places to take reporters to lunch and to generate all kinds of publicity. Among the thousands of attendees at trade shows, you’ll sometimes find hundreds of reporters who are hungry for stories about new products and interesting people behind the products. But you must do your homework. –Even before you pack… Read More
Contact your trade group for publicity
During a telesphone seminar for Publicity Hounds in my mentoring program, one of my mentees asked how she can find labor statistics for a particular industry. The first answer that came to mind was the U.S. Department of Labor. But a much easier source, I said, might be a trade association. If you aren’t using… Read More
How to promote an ezine for Boomers, seniors
Several Publicity Hounds have lots of ideas for Sharon Sultan Cutler of Boynton Beach, Florida who wants to know how to promote her website, a fairly new Baby-Boomer-to-senior monthly ezine and national business resource directory. Each issue features news on financial planning, health and wellness, home and leisure, with a senior focus. From Willetta Heising… Read More
Celebrity endorsements
OK, so it isn’t exactly free publicity. But I think its intriguing that an entire industry is being built around getting people’s product in front of celebrities like Oprah and Paris Hilton. In an article titled “Oprah’s Golden Gut,” Fortune Small Business explains how you, too, can get your products, fromfabric belts to robotic vacuum… Read More
Cable TV shows draws clients for Illinois PR pro
Publicist Robert Smith wanted something more than the standard brochure to set himself apart from all the other public relations practitioners in the U.S. So after seeing a tip in this newsletter about starting his own TV show, courtesy of his local cable TV station’s public access channel, he tried it. “I had never heard… Read More
Children’s troupe takes its act to trade shows
Publicity Hounds have tips for Melissa Pagan of Tequesta, Florida. She works for a performing arts troupe that specializes in children’s entertainment. Their live shows have an education component that focuses on literacy, and some of their school programs address test-taking tips and techniques for relieving the anxiety of the high-stakes standardized testing. They will… Read More
Talk badly about your competitors
Too many Publicity Hounds are much too nice when introducing a new product or service that’s heads above the one offered by the competition. Afraid of stepping on toes, they issue a bland news release with glowing quotes from the CEO about the wonders of the new offering. But never once do they mention what… Read More