Do you sweat the small stuff? Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally.… Read More
Marketing
How to promote a business that teaches doctors how to relieve stress
Publicity Hound Christie Scott of Chicago, Illinois writes: “I’m starting my business as a certified coach for doctors. When doctors have communication issues or want a more profitable practice, they call me. I work with them to eliminate stress—from relationship problems to medical malpractice risk, because the problems are usually communication-based. “I’m looking for ways… Read More
Publicity for musicians, songwriters and bands on a budget
Update on March 23, 2018: I just discovered a wonderful step-by-step tutorial called The Ultimate Guide to Social Media Marketing for Musicians by Ged Richardson. *** Musician Bob Baker says that unless you have friends in high places, your independent CD release barely stands a chance of getting radio airplay on commercial stations. You’ll even… Read More
PR agency websites rank among the lowest
Many PR firms’ websites stink. In fact, they rank among the lowest. The Web Marketing Association, sponsor of the annual international WebAward competition, says its decade-long study of web development trends across more than 80 industries shows that PR agency sites ranked low across all categories. PR firms scored the lowest for—get this, copywriting. William Rice, president of the web… Read More
Better Business Bureau logo lends credibility for publicity, Internet marketing
As soon as I joined the Better Business Bureau a few weeks ago, I started using the BBB logo at my website. Why? Because it lets visitors know that: I meet tough BBB membership standards I agree to follow the highest principles of business ethics and voluntary self-regulation I have a proven record of marketplace honesty and integrity… Read More
Publicity for songwriters, musicians and bands on a budget
Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine. His pop-rock CD, Leap of Faith, sold more than 4,000 copies. He landed an appearance on one of the… Read More
Publicity tip–How to promote a company that makes custom-fitted soles or foot beds
Louise Epic of Calgary, Alberta, Canada writes: I’m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes custom insoles or foot beds. This product is unique in two ways: it uses a special technology where, after heating the soles in the oven and imprinting your foot, provide a… Read More
How do you pitch an idea to McDonald’s, Burger King?
Publicity Hound Jon Merz of Albany, New York writes: “I have an idea for a great publicity campaign for McDonald’s or Burger King that involves a joint venture with my business. The problem is, these companies say they don’t accept unsolicited publicity ideas. “My question is this: how do I get some type of audience… Read More
31 ways to market with free publicity
The January issue of The Advisor, the monthly newsletter for the American Society for Safety Engineers, includes a cover story I wrote for them on “31 ways to market with free publicity.” When I wrote the article, it didn’t take me long to come with the ideas. Many of them are the same things you can do… Read More
How to promote safety and security products
Tracey Hawkins of Kansas City, Missouri writes: “I own a business that sells safety and security products–everything from pepper spray to door alarms, fire extinguishers and more. There is no clear leader in this field. I want to be the company known for safety and security products. “I have a website but don’t get a… Read More