An email list of people in your target market who have given you permission to mail them may well be the most valuable tool in your self-promotion toolbox. It certainly is in mine. I’ve been building an email list for more than 15 years, and many of my readers ask me for the magic bullet… Read More
LinkedIn Promotion
27 Places Online and Offline to Promote Your Expertise
When you attend a networking event like a Chamber of Commerce breakfast or a Meetup group, and it starts with attendees introducing themselves, do you use the word expert in your introduction? Almost no one does. And that’s a huge missed opportunity. At last month’s Publishing at Sea cruise for authors, I paid close attention… Read More
First ‘Ask Me Anything’: Tips on Book Launches, Publicity for Public Speaking, How to Do Media Interviews
If you missed my first “Ask Me Anything” live session on Saturday, not to worry. I recorded it, and you can listen to it here: Here are the questions I answered: My co-author and I have just published a book about boomerang kids. We are having a hard time reaching our target audience –… Read More
Consultants: Promote your expertise instead of your practice [Training May 12 in Madison, Wis.]
You’re a whiz at organizational development. Or strategic planning. Or time management. Or the topic that’s your passion. But unless your specialty is marketing, you might not know the first thing about how to promote your consulting business. You’re not alone. During the more than 15 years I’ve worked as a consultant with the… Read More
How to use this helpful social media cheat sheet when planning your next event
In yesterday’s email tips, I shared a link to one of the best infographics I’ve seen lately on how to promote an event beforehand, while it’s under way, and afterward using social media. Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read… Read More
6 easy ways to find book reviewers, editors on LinkedIn
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered. That’s why LinkedIn is a fast, easy place… Read More
Social Buzz Club promotes your blog and videos for free
It’s frustrating blogging regularly and seeing little traffic. That’s why Social Buzz Club (affiliate link), a membership site that’s a collaborative content sharing system, is such a great deal. It offers a free level of service, and two paid levels that give you more opportunity for people to promote your posts to more of their followers. I’ve… Read More
7 easy ways to find guest bloggers (and enjoy vacation)
Your vacation will be a lot more enjoyable if you know you’re regularly publishing to your blog while wiggling your toes in the sand, or letting the wind whip through your hair while tooling around the country in that pink convertible. Do a little planning before you leave. Find other people to do the… Read More
Dog Tweets–3 great tips on how to use LinkedIn
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 3 great tips on how to use LinkedIn.With 200+ million members on LinkedIn you are really missing out if you are not using this professional social media platform to your advantage. Simple tips to… Read More
Dog Tweets—6 tips for a more powerful LinkedIn summary
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 tips for a more powerful LinkedIn summary. [I strengthened mine after reading this.] http://ow.ly/eiIDi 14 techniques to get quoted in the press. http://ow.ly/ejucZ 5 ways to leverage breaking news in a press release.… Read More