If you’re an author or publisher who struggles with any aspect of getting your book to market, take advantage of a chance to learn from me and four other publishing pros at a free webinar at 7:15 Eastern Time on Wednesday, Sept. 2. I’m one of the hosts, and I’ll be joined by book shepherd… Read More
Free Social Media Tools
How FotoJet Pitched Me and Got Publicity for Its Web App
When you launch a new product or service, reach out to bloggers whose audiences are a perfect fit. This morning, I found a compact little pitch in my email, from Candy at PearlMountain Technology, the graphic software developer that created the FotoJet web app. You can use the free tool to make collages, photo cards, social media images… Read More
How to use this helpful social media cheat sheet when planning your next event
In yesterday’s email tips, I shared a link to one of the best infographics I’ve seen lately on how to promote an event beforehand, while it’s under way, and afterward using social media. Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read… Read More
Free Getty Images come with risks, exceptions
If you’re tempted to use a free Getty image in a blog post, at your website, in a press release, in a PR campaign, or any other way, understand the risks which could include legal problems. Getty recently opened up its archives to allow 35 million of its images to be used for free. You can now… Read More
9 ways to use these 9 PR posters
Here’s a clever example of content creation, courtesy of the folks at Prezly.com, a communications platform that helps companies communicate with the media, influencers and their communities. It’s a series of 9 PR posters for your office walls, in a printable format. You can see the titles of the nine posters on the screenshot… Read More
Dog Tweets of the Week–Exceptional Customer Engagement: Audience, Purpose and Quality
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Exceptional Customer Engagement: Audience, Purpose and QualityThoughtful engagement is the way to consumers’ hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. According to a Curata study, 87… Read More
Use a short, numbered list to draw attention to a tweet
Here’s a clever way to draw people’s attention to a tweet, particularly if they’re on a platform like Tweetdeck or Hootsuite, importing several streams, and seeing dozens of tweets on their screen. Create a very short list and give each item its own line, like this tweet from @jarredbkeller which immediately caught my attention because of… Read More
Dog Tweets of the Week–8 Reasons to Hire a Journalist in your Marketing Department
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Eight Reasons to Hire a Journalist in Your Marketing DepartmentHere are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.… Read More
6 Common Problems with Opt-in Boxes on Facebook
Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad. Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like… Read More
Create an impressive Google+ hovercard in 7 easy steps
Your digital business card, just like your printed business card, is your only chance to make a great first impression. That’s especially true for your Google+ hovercard, that mini business card that pops up when you hover over someone’s name, like this: If you slapped yours together quickly like I did when I joined Google+… Read More