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Publicity Hound Archives

Free Social Media Tools

How LinkedIn’s Alumni tool unlocks a company’s doors

You’re trying to get into a company that needs your products or services. But you don’t know anyone who works there, and you don’t want to be a pest by making a cold call. What to do? Wayne Breitbarth, author of the Number One best-selling book on LinkedIn, says you have several options. You can… Read More

Free template for a targeted social media system

Don Crowther, my mastermind coach and social media teacher, is giving away a free video this week in which he shows you how to create a targeted social media system that will keep your efforts focused on the tasks that will make you money, instead of wasting time having conversations that go nowhere. He’s also… Read More

Dog Tweets—5 things to do if your Facebook fan page disappears

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 things to do if your Facebook fan page disappears. http://ow.ly/aDJW5 Need Pinterest stats to convince the boss that you should be pinning? Cool infographic at http://ow.ly/aBmbW Don’t freak if a reporter asks, “Is… Read More

9 ways to use Meetup.com in a publicity campaign

So many of us are addicted to Pinterest, that it’s all too easy to forget about some of the tried-and-true sites like Meetup.com  that should be on top of our “must do” lists during a publicity campaign. If you do business locally, or you want to publicize whatever you’re doing  in your local market, Meetup… Read More

60 free (or almost free) tools for marketing, publicity

Everybody’s talking about Fiverr.com, a website where people tell you what they’re willing to do for $5.    If you have a slim budget for publicity, this site could be perfect for you.      Among the wacky things people say they’re willing to do (“I’ll write your name in the foam on top of… Read More

EveryBlock: Another uber-local site for community news

Here’s another hyperlocal website to add to your publicity toolbox: EveryBlock, perfect for publicizing local news in bigger cities, and also for finding other local blogs and media outlets you might not know about. MSNBC.com bought it in 2009 and unveiled the new version yesterday.  It operates in 16 cities mostly on the east and west… Read More

Churches, claim your free social media platform

Looking for a social media site where members of your church can recruit volunteers, share prayers on the Prayer Wall, and announce the next Friday fish fry? Compete to win one of 28 remaining slots offered by The TableProject and your church can have its own platform immediately. How to Enter First, host a get-together like a potluck… Read More

Online catalog lets you search for PR, social media tools

Looking for a tool to help you navigate PR, communications  or social media, or do you have one you’re selling? There’s a new service that can help. JungleBuzz lets you search its online catalog of more than 250 tools organized in 25 categories.  Search results provide a description of available tools, features, functionality and access… Read More

The biggest missed opportunity on LinkedIn

By Joan Stewart If you’re on LinkedIn, you’re passing up the chance to create “Google juice” if you aren’t paying attention to the way you link to your website, blog and social media sites from your LinkedIn profile page. You can display up to three website links on your Profile. Website titles can and should… Read More

Trouble remembering social media passwords? Try KeePass

By Joan Stewart Remembering passwords to your website, blog and email program are hard enough. But if you’re participating in social media, it can be a nightmare, particularly since it’s a good idea to change them periodically. I’ve been using a great program called KeePass,  the free, open source, lightweight and easy to use password manager. You can put… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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