By Joan Stewart Remembering passwords to your website, blog and email program are hard enough. But if you’re participating in social media, it can be a nightmare, particularly since it’s a good idea to change them periodically. I’ve been using a great program called KeePass, the free, open source, lightweight and easy to use password manager. You can put… Read More
Free Social Media Tools
Corporate social media policy needed? Here are samples
What do you do when you’re walking past the sales department in your company and you see a sales rep uploading a photo of him and his drunken buddies to his Facebook page? What about that strange guy in Receiving who tweets about all things Gothic and, occasionally, slips the name of your company into his weird… Read More
Why Facebook’s vanity URLs beat the current alternatives
Several readers responded to the item I posted in yesterday’s publicity tips newsletter about how Facebook is expected to announce this week that it’s offering vanity URLs. “What’s the big deal?” one reader asked in an email. “Anyone can already do a short URL—yours would be http://profile.to/joanstewart.” She’s right. Facebook already has an application lets users adopt a short URL for… Read More
Twitter app helps promote Tweetups and other live events
If you’re promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that’s open to anyone regardless of whether they tweet—like a class, a book-signing, a fund-raiser, or a fashion show at a department store—check out Twtvite. Just fill in the blanks on the screen (event name, where,… Read More
Massive Twitter directory lists tools, apps galore–bookmark it
One of the biggest frustrations with Twitter is staying on top of the hundreds of tools and apps that make Twittering faster and easier. When I hosted a teleseminar with Twitter expert Warren Whitlock last summer on How to Use Twitter to Amass an Army of Followers, Customers & Valuable Contacts—and Promote, he mentioned that there were hundreds of… Read More
How to track Twitter quitters who don’t follow you anymore
Many of us on Twitter are racking up followers so quickly that we don’t stop to think about those people who follow us, then click on “unfollow” when they read one of our tweets that offends, angers or bores them. If you’re curious about which followers have abandoned you, check out the free service Qwitter. When you enter your… Read More
Think far beyond traditional media & target niches
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you’ll make it big. Problem is, so are thousands of other publicity seekers. And because lots of those big media outlets reach a general audience of millions,… Read More