free publicity

Should publicists be compensated for bigger publicity hits?

Joel Kweskin of Charlotte, NC, asks another question this week: “I’d like to hear your Hounds’ opinions on how to compensate publicists. “Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there’s a query to a business publication that results in a full feature article, which… Read More

Wanted: Testers for my publicity tips newsletter

I’m looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound’s Tips of the Week, before I start distributing it through AWeber, my new list management company, next week. If you’re on a Mac and you also use MacMail, Eudora or Entourage, I need you as part of my test group. What’s in it for you? Two free… Read More

Intranet software company needs publicity ideas

Martin Amm of Boston, Mass., writes: “Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more. “Employees communicate and interact with each other better using the intranet software. It’s a simpler and more user-friendly intranet than… Read More

You on a magazine cover? It’s not what you know; it’s who knows you

Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More

Offering testimonials can pay publicity dividends for years

Testimonials are one of the least-used yet most powerful publicity tools. I was reminded of that just now while reviewing the Third Edition of Marcia Yudkin’s excellent book “6 Steps to Free Publicity,” one of my favorite publicity books of all time. She mentioned me twice in the book, first on Pages 77-78 where I… Read More

A new publication, DVDs that will help with online publicity

Can you think of a good reason why you shouldn’t be concerned with Internet marketing, which is tied directly to your ability to generate publicity online? If so, let me know because I can’t think of one. If you have a website, and most of you do, you should know things like how much traffic you… Read More

Teleseminars will teach radio, TV publicity tips

If you’re aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can register here for Media Week 2008: Sunday, May 25: “Small Business Meets Big Media.” J. Roger Powe of NBC… Read More

Credit union wants ideas for promoting savings contest

Natasha Henry of Laurel, Maryland writes: “I’m a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members continue making deposits every month, they… Read More