In this lousy economy, almost any construction project makes the front page of the local newspaper. But you still need to think creatively when publicizing a building project. A writer emailed me recently asking how her nonprofit could generate publicity for new construction. Here’s what I suggested: Think beyond traditional media. Waiting for a newspaper reporter or… Read More
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5 ways to use social media sites to promote your events
By Joan Stewart The next time you sponsor a live or a virtual event, don’t forget all the ways you can use social media sites to promote them. Here are five, which I’ll discuss in more detail when I present the webinar “50+ Places Online to Promote Your Live & Virtual Events to Reach Your… Read More
Why holding a press conference can backfire
You win an industry award and you’re so tickled that you can hardly wait to call a press conference. Problem is, you’re only one that’s excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, well, so old-fashioned. That’s what happened this week to a publicist who’s one my readers. Her… Read More
Online visibility: 13 ways to build a following
This month’s guest blog post was written byJames Nissen. Last week, I shared James’ pitch and wrote about How a guest blogger pitched me and made me say ‘yes’ * * * By James Nissen “It does not matter how slowly you go as long as you do not stop.” — Confucius One of… Read More
9 ways chambers of commerce can use social media
Chambers of commerce can use social media to promote activities such as their members’ open houses. (Shutterstock photo) By Joan Stewart Local chambers of commerce are always looking for new ways to add value for their members. That’s why social media sites are perfect for them. Here are nine ways chambers can use these sites: Create a… Read More
How to publicize your Make a Difference Day activities
If you’re participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know. Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great visuals for television, particularly if the media are part of… Read More
Social media tips for restaurants, bars and nightclubs
If you own a restaurant, bar or nightclub, don’t miss the fabulous tips from Restaurants & Institutions on how to participate in social media. Senior editor Alison Perlik offers sound advice on how to do more than just create a presence on Facebook and Twitter. Her tips are so valuable that they can be used by the owners of almost any… Read More
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More
Social networking ROI: A testimonial more valuable than an ad
Many Publicity Hounds say they don’t understand social networking’s return on investment. How can spending 15 minutes a day, or several hours, bring more leads or more sales, they wonder. Here’s one way. I discovered it yesterday morning, shortly after answering a question on LinkedIn. Answering questions is one of the very best ways to… Read More
Social media consumers must be fed—here’s how
I love Peter Baron’s article Learning to Feed Social Media Consumers because it’s chock full of examples on how to spread your message far beyond traditional media to social media sites like YouTube and Facebook. Unlike pitching traditional media, where you are reaching out with your message, using social media as part of your publicity campaign creates a “pull”… Read More