If you’re giving free speeches in your community as a way to practice before you start charging a fee, or simply to market your business, here are more places where you can speak. Add them to the list I offfered a few weeks ago when I first saw this query in the SpeakerNetNews ezine. When you… Read More
Event Publicity
Learn how to teach, sell & create products with teleseminars
If you’re not using teleseminars in your business, you’re missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say. With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events. They’re also a handy… Read More
How to publicize your Make a Difference Day activities
If you’re participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know. Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great visuals for television, particularly if the media are part of… Read More
How to land a corporate sponsor (even in a bad economy)
The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury. They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at… Read More
Retailer’s guide lists clever ideas for in-store promotions
If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More
Twitter app helps promote Tweetups and other live events
If you’re promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that’s open to anyone regardless of whether they tweet—like a class, a book-signing, a fund-raiser, or a fashion show at a department store—check out Twtvite. Just fill in the blanks on the screen (event name, where,… Read More
‘America’s Favorite Mom’ to appear on ‘Today’ show
Do you have a great mom? Tell the world how much you love her by nominating her as “America’s Favorite Mom.” The top 25 moms will be featured on NBC’s “Today” show the week leading up to Mother’s Day. The audiences will vote, and the top five winners will be the focus of a prime time… Read More
The Pitch That Landed with a Thud
I’ve started conducting telephone training sessions for PR firms that want a refresher course on things like press releases and pitching, as well as a look at many of the opportunities in the world of social media. They don’t have to pay my regular speaker fee. I don’t have to hassle with airports. And everybody’s… Read More
Ditch the Shovels, Scissors & Checks
This week’s edition of my local weekly newspaper had another one of those ghastly ground-breaking photos. You know what it looks like because you’ve seen hundreds of them. Four guys wearing business suits and hard hats are posing, each with their foot on a shovel, looking very uncomfortable and out of place. These photos belong… Read More
This ribbon-cutting worth publicizing
If you want to know why I hate ribbon-cutting ceremonies, Google “ribbon-cutting” and then click on “Images” and you’ll see why. They all look the same. Some people try to come up with clever or cutesy ribbon-cuttings, and those usually bomb, too. But here’s one that’s so unusual, it’s worth mentioning. I found it over at Alan Sharpe’s… Read More