Event Publicity

Wanted: Alternatives to dreaded ground-breaking events

Lois Kirkpatrick of Fairfax, Va., writes: “I work for a large county government that has a variety of groundbreaking/grand opening events. “The facilities range from libraries, parks and public safety buildings to homeless shelters and mental health centers. “What are some things we can do instead of the dreaded VIPs-holding-shovels groundbreakings and VIPs-holding-scissors ribbon-cuttings? I’m… Read More

In-flight magazine editors and readers love these 7 topics

You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading. If your target market includes business… Read More

Speakers, tweak your topic for recession-proof college market

Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets. One way for speakers to rebound is to tweak their topic for the college market. James Malinchak, “King of the College Speaking Circuit,” says… Read More

Giving free speeches? More places where you can speak

If you’re giving free speeches in your community as a way to practice before you start charging a fee, or simply to market your business, here are more places where you can speak. Add them to the list I offfered a few weeks ago when I first saw this query in the SpeakerNetNews ezine. When you… Read More

Learn how to teach, sell & create products with teleseminars

If you’re not using teleseminars in your business, you’re missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say. With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events. They’re also a handy… Read More

How to publicize your Make a Difference Day activities

If you’re participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know. Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great visuals for television, particularly if the media are part of… Read More

How to land a corporate sponsor (even in a bad economy)

The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury. They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at… Read More

Retailer’s guide lists clever ideas for in-store promotions

If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More