One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance – Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta… Read More
DIY Promotion
Help This Hound Returns: Submit Your Publicity Question
Help This Hound, a regular feature in my twice-a-week email tips, was one of the most popular sections of my newsletter. Readers loved it, because they could submit a question about a publicity problem that stumped them. I featured the question here and then included it in the newsletter. Other readers, who welcomed the challenge,… Read More
How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 2 will be published here tomorrow. Julie Anne: Well, hello, and welcome… Read More
The biggest publicity mistake most people still make
If you’re new to publicity, I’ll bet you’re making this mistake. You’re “spraying and praying.” That’s the phrase we use to describe DIY publicity seekers who spray a pitch or a message to the winds, or to a list of 300 contacts from a big media list, and then pray someone responds. Often, there’s silence. That’s… Read More
20 Things About Publicity True 20 Years Ago and Today – Part 1
By Marcia Yudkin When the first edition of my book 6 Steps to Free Publicity appeared in 1994, email was something used by nerds, websites were a curiosity and blogs had not yet been invented. To celebrate the milestone that this book remains in print 20 years later, in its third edition, I thought I’d… Read More