By Jeanne Hurlbert New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season–and it’s a story to which smart retailers are paying attention. The survey results estimate that social media has influenced fully 28% of holiday shoppers this year–that’s more than 1 in 4. Product… Read More
Brick & Mortar
Florist needs ideas, events to promote shop online and offline
Cheryl Muskus of Oak Creek, WI, writes: “I’m the owner of The CarmelRose, a floral shop, and I’m looking for ways to generate publicity in a very competitive market. “Even though our industry is hurt to a large extent when obituaries state ‘in lieu of flowers, the family suggests donations to…,” we’re trying to form relationships with… Read More
Retailer’s guide lists clever ideas for in-store promotions
If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More
Cheap PR tactics for independent restaurants
One of the best PR tactics is dirt cheap, and I’m surprised more businesses don’t take advantage of it: offering free meeting space. Banks do this all the time, and it’s particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of RunningRestaurants.com, PR pro Jenny Brooks offers this tip and… Read More
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More
Furniture consigment shop in N.H. needs marketing tips
Karen Nardella of Conway, N.H. writes: “I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. “I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no… Read More
Canadian jeweler wants ideas for Bloomingdale’s trunk show
Rachel Mielke of New York, New York writes: “I have a high-end designer jewelry company, Hillberg & Berk, that wholesales across Canada. We have just broken into the U.S. market by being invited down to do a trunk show with Bloomingdale’s in New York City. “This is an unheard of opportunity for our company and could… Read More
Honolulu photographer needs to attract high-end clientele
Lisa Hoang of Honolulu, Hawaii writes: “I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele. I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before… Read More