If you aren’t speaking about your area of expertise, you’re missing valuable opportunities and multiple revenue streams. Here are eight ways speaking pays, even if you stay in your own community and don’t want to hassle with packed airplanes, crummy hotels and crummier road food: Audience members have invited me to be part of their books.… Read More
Book Marketing
Help mom of an autistic son promote her book on autism
Mary Ann Puckett from Oklahoma City, OK writes: “I am the author of a self-published book, ‘Take Him Home and Love Him/A Story of Autism and How to Cope with It’, which is currently on eBay and Amazon.com. I published the book in 2005 and have received orders from around the world. “It is a narrative… Read More
How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More
Win lunch with Jack Canfield and pick his brain
If you’re writing your first book, or your next one, who better than Jack Canfield to tell you what you need to do to make that book fly off the shelves? I can’t begin to guess what he charges for one-on-one consulting. But no matter. You can win a lunch with Canfield, co-author of the phenomenal “Chicken Soup” series… Read More
Author explains how to apologize, after outbursts by celebs
In this week’s issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts. I suggested that therapists, sports coaches, etiquette experts and anyone else who needs a good angle pitch… Read More
Publicist needs ideas for promoting book of zombie stories
Karma Bennett, a publicist for Ulysses Press, asks: “My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can’t get reviews in the leading periodicals that review fiction since it isn’t coming out in hardback. “Some, but not all, of the stories have never been printed before. The editor is… Read More
Would You Embarrass the Host?
The Publicity Hound’s Tips of the Week Issue #456 June 23, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Would You Embarrass the Host? 2. Gift Guides Stress Value 3. Write a Book in a Weekend 4. Brag About Publicity on Facebook 5. Promoting a… Read More
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More
Letterman’s Lesson
The Publicity Hound’s Tips of the Week Issue #455 June 16, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Letterman’s Lesson 2. Facebook Vanity URLs June 28 3. Give Away Food for Publicity 4. Let Corporate Sponsors Promote You 5. Promoting a Kosher Cooking Show… Read More
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More