By Gail Mencini The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound. What does that have to do with being an author? Everything. Imagine the new baseball rookie in… Read More
Book Marketing
Author U Extravaganza: $100 off registration and other ways to save
Become Seriously Successful at Book Publishing by Registering Here Here’s a fun video I created to whet your appetite for the Author U Extravaganza in Denver May 1-3. This is the Number One event for authors and publishers because it’s big enough to attract a terrific lineup of speaker experts and publishing stars, but not… Read More
LinkedIn Ruins a Good Thing
Issue #803 March 25, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue LinkedIn Ruins a Good Thing Book Marketing Made Easy Facebook Page Cost Calculator Hound Video of the Week This Weekend in the Hound House: I’m not allergic to my dog. I’m allergic to my house. The doc… Read More
A Tip Jar at Your Blog
Issue #802 March 22, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue A Tip Jar at Your Blog Your “We We” Score How to Help Stores Sell Your Books Hound Video of the Week This Week in the Hound House: I’m dreading my back-to-back appointments on Monday with two… Read More
Costco Might Sell Your Book If…
Issue #801 March 18, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Costco Might Sell Your Book If… Reliable Sources Reporters Use Facebook “Tips” That Don’t Work Hound Video of the Week This Weekend in the Hound House: When I saw Garrison Keillor in Milwaukee about 10 years ago,… Read More
5 tips for getting fiction or nonfiction books into Costco, Walmart, Target
A quick trip down the aisles of your local Costco might leave you wondering how—or if—you could ever get your book onto the store’s shelves. Most of the books I saw at my local Costco in Grafton, Wisc., yesterday have “New York Times Best Seller” on the top of the cover. That makes sense. Competition for… Read More
Get Your Book into Costco
Issue #800 March 15, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Get Your Book Into Costco Don’t Pitch Your Website Mind-Body-Spirit Radio Shows Hound Video of the Week This Weekend in the Hound House: I’m wondering, why are school kids wearing shorts to school in the middle of… Read More
Book publicity tip: Share testimonial photos on your Facebook page
When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in Tuscany with seven strangers during one life-altering summer. Gail, a breast cancer survivor, hoped that… Read More
33 Killer Facebook Tips
Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 33 Killer Facebook Tips Indie Book Reviewers New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I’m still smiling from the fun visit to my dentist this week. When the… Read More
Why Most Books Fail
Issue #787 Jan. 25, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Why Most Books Fail Animated GIFs on Pinterest Get Booked on Big TV Shows Hound Video of the Week This Weekend in the Hound House: Playing catch-up this weekend after being away for six days on the… Read More