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Publicity Hound Archives

Book Marketing

Starbucks’ PR Disaster

The Publicity Hound’s Tips of the Week

– Issue #900 March 21, 2015

  1. Starbucks’ PR Disaster
  2. Use Book Trailers in Media Kits
  3. Tips from Inc., New York Times
  4. Hound Photos of the Week

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Dog Tweets–A Book Marketing Truth Few Experts Will Admit

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. A Book Marketing Truth Few Experts Will Admit ow.ly/KpRq8 #bookmarketing RT @RachelintheOC: The Dark Side of Selling Books buff.ly/1AWgtZv You have until April 21 to make sure your website is mobile-friendly bit.ly/1BBV7fx RT… Read More

More book marketing tips for fiction and nonfiction

This edited transcript is the last in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. You’ll find links to the first, second and third posts in this series… Read More

What journalists don’t tell you about your Author Media Kit (free training March 19)

I’ve worked for almost four decades as a newspaper reporter, editor, freelance writer, publisher and blogger. And I know this is true:Fact 1: If a writer needs a few paragraphs of bio material for a story she’s writing about you, she can grab your Media Kit, highlight exactly what she needs, save it to her… Read More

How authors can start do-it-yourself publicity

This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio.  Part 2 will be published here tomorrow. Julie Anne:  Well, hello, and welcome… Read More

IRS Phone Call Scam

The Publicity Hound’s Tips of the Week

– Issue #898 March 10, 2015

  1. IRS Phone Call Scam
  2. Landing Pages That Sell Books
  3. Money-making Tip for Bloggers
  4. Hound Video of the Week

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Important Google Deadline

The Publicity Hound’s Tips of the Week

– Issue #897 March 7, 2015

  1. Important Google Deadline
  2. Authors, Save the Date
  3. Thanks for Helping
  4. Hound Video of the Week

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How to Name Your Blog

The Publicity Hound’s Tips of the Week

– Issue #895 Feb. 28, 2015

  1. How to Name Your Blog
  2. Publicity for Restaurants
  3. Cruise with Me Next January
  4. Hound Video of the Week

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How Autoposting Hurts You

The Publicity Hound’s Tips of the Week

– Issue #894 Feb. 21, 2015

  1. How Autoposting Hurts You
  2. More ’50 Shades’ Publicity
  3. Save the Dates
  4. Hound Video of the Week

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You Can be Immortal on Facebook

The Publicity Hound’s Tips of the Week

– Issue #893 Feb. 17, 2015

  1. You Can be Immortal on Facebook
  2. Make a Book Bubble
  3. Creative Content Sharing
  4. Hound Video of the Week

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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