Your book’s media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it. Yet many authors are confused about what goes into the kit. If you’ve written more than one book, you should have one media kit… Read More
Authors & Publishers
Indie Author Media Kit Webinar Replay is ready—Register to listen, for free
If you missed today’s webinar on “The Indie Author’s Guide to Creating a Killer Media Kit,” not to worry. You can register to watch it, for free, around the clock, day or night, between now and Monday night, May 26. The next replay is at 5 a.m. Eastern Time today, Thursday, May 22. Then… Read More
Book signing pushes author’s book to top of best-sellers list
By Gail Mencini The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound. What does that have to do with being an author? Everything. Imagine the new baseball rookie in… Read More
Develop a crowdfunding marketing plan for your book
By Justine Schofield Crowdfunding is a way to raise funds for any creative project or business venture from a large group of people, typically via the Internet. Reward-based crowdfunding is a system in which the project creator offers rewards at various support levels ($1, $10, $25, $100, etc.) in exchange for the supporter’s financial… Read More
Author U Extravaganza: $100 off registration and other ways to save
Become Seriously Successful at Book Publishing by Registering Here Here’s a fun video I created to whet your appetite for the Author U Extravaganza in Denver May 1-3. This is the Number One event for authors and publishers because it’s big enough to attract a terrific lineup of speaker experts and publishing stars, but not… Read More
5 tips for getting fiction or nonfiction books into Costco, Walmart, Target
A quick trip down the aisles of your local Costco might leave you wondering how—or if—you could ever get your book onto the store’s shelves. Most of the books I saw at my local Costco in Grafton, Wisc., yesterday have “New York Times Best Seller” on the top of the cover. That makes sense. Competition for… Read More
Tips for getting booked on the more than 800 Mind-Body-Spirit radio shows
When you think of talk radio, you think politics, home improvement shows and public radio. Mind-Body-Spirit shows aren’t as obvious, but they have huge followings. Guests talk about familiar topics like the law of attraction, positive thinking, walking your life journey and guided meditation. Not-so-obvious topics include soulgasms, twin flames, platonic solids, and mystic visualization.… Read More
Crowdfunding Success Stories: Will Your Dream-come-true be Next?
If you think your idea for a crowdfunding project is too “out there,” and that total strangers will never fork over their hard-earned money to make your dream come true, a closer look at this social media phenomenon might convince you to just go ahead and ask. Crowdfunding is a way to get financial help,… Read More
Book publicity tip: Share testimonial photos on your Facebook page
When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in Tuscany with seven strangers during one life-altering summer. Gail, a breast cancer survivor, hoped that… Read More
11 things authors must know about book publicity to create a best-seller
Two days ago, I shared 11 book publishing tips I learned from book shepherd Judith Briles, book distribution expert Amy Collins and social media expert Georgia McCabe, who presented with me on the recent Publishing at Sea cruise to the western Caribbean. Today, I’m sharing 11 things I taught during my own presentations.… Read More