This edited transcript is the last in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. You’ll find links to the first, second and third posts in this series… Read More
Authors & Publishers
How to get book publicity from newspapers, TV
This edited transcript is the third in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 4 will be published here tomorrow. Julie Anne: Let’s say we actually want… Read More
How to identify the target market for your book
This edited transcript is the second in a four-part series from a podcast interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 3 will be published here tomorrow. Joan: When you market your book,… Read More
What journalists don’t tell you about your Author Media Kit (free training March 19)
I’ve worked for almost four decades as a newspaper reporter, editor, freelance writer, publisher and blogger. And I know this is true:Fact 1: If a writer needs a few paragraphs of bio material for a story she’s writing about you, she can grab your Media Kit, highlight exactly what she needs, save it to her… Read More
How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 2 will be published here tomorrow. Julie Anne: Well, hello, and welcome… Read More
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the description of the book. Clearly all three are vital marketing tools. When it comes to the book title, I have run across a… Read More
The task that makes authors feel dishonest, deceitful and downright dirty
Why can authors muster so much passion for topics they want to write about, but gag when they discover that they—and they alone—must be the Marketer-in-Chief for their own books? “I don’t want to create an email list of readers because I don’t want to be constantly bothering them,” an author told me. “I don’t want… Read More
Authors: ‘Draft to Dream’ competition deadline Jan. 15
Dust off that book manuscript you’ve been massaging since forever. And no more excuses like “I don’t have the money to hire a good cover designer” or “I don’t have a clue how to find a distributor.” If God gave you the talent to write, you need to share it with the world. Join the… Read More
The Best of The Publicity Hound’s Tips of the Week of 2014: Yours to regift
Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist. It’s “The Best of The Publicity Hound’s Tips of the Week of 2014,” an ebook that includes 26 tips… Read More
How to turn your old articles and other printed content into money in the bank
By Barbara Florio GrahamGuest Contributor In the 1970s, I self-syndicated personal essays to newspapers across Canada. In those days, papers purchased only “one-time rights” for their circulation areas, so I was published frequently in six to 10 different papers. Some of these were travel pieces, but most were humorous accounts, and one became my best-seller… Read More