I love showing you clips of TV interviews that are perfect examples of how NOT to act on camera. This week, you get not one, but two videos. Each can best be described as, uh, a “teaching moment.” Both authors start stumbling, right out of the gate. In the first video, author Uri Man’s comments… Read More
Authors & Publishers
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More
Authors need tips to promote e-courses for journalists, authors
Linda Foirmichelli of Concord, NH and Jennifer Lawler of Lawrence, KS write: “We’re both well-established writers who offer e-courses in our areas of specialty. Linda offers a class for magazine writers on how to break into magazines, starting April 13, and Jennifer will offer one for book authors on how to write a book proposal, starting May 4. … Read More
Can astrology author ride coat tails of author Stephanie Myer?
Michele Lessirard of Vero Beach, Fla. writes: “I have been blogging for more than seven years at New Moon Journal and my blog. “Now, there’s a high-profile Harry Potter-type author named Stephanie Myers who’s written a series of vampire novels. One best-seller is New Moon. Of course, I am competing now for search engine optimization… Read More
Everlasting Matrimony book needs promotion ideas
Publicity Hound Sheryl P. Kurland of Orlando, FL writes: With Valentine’s Day just around the corner, which is a logical tie-in to my product, I need some new, exciting, low-cost ideas prior to the holiday to stimulate Valentine’s Day book sales. I’m the author of the self-published Everlasting Matrimony: Pearls Of Wisdom From Couples Married… Read More
Author needs ghostwriter for a book on brain health
Nancy Wurtzel of Thousand Oaks, California writes: “I have a client who is interested in writing a book on brain health, targeted to Baby Boomers. My idea is to take the book in an entirely different direction so it will stand out from the dozens of other books that have already been published on this… Read More
Thank book, food, music reviewers who write about you
Here’s an appropriate reminder for Thanksgiving Day. Send handwritten thank-you notes to journalists, freelancers, broadcasters, bloggers and others who write about you. It helps build the relationship. But what about book reviewers? Anne Roos, author of the book The Musician’s Guide to Brides—How to Make Money Playing Weddings, asks: “I have received some wonderful online… Read More
Writers association also for speakers, experts, entrepreneurs
It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More
Temper Tantrum Handbook author wants promotion ideas
Judy Colbert of of Crofton, Maryland writes: I’m launching my latest book, Temper Tantrum Common Sense Handbook. It contains information gathered from experts and websites, including suggestions on how to prevent tantrums, how to stop them, and how to live with them. It will be great for parents, family members, baby sitters, daycare operators, flight… Read More