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60 free (or almost free) tools for marketing, publicity

fiverr ad for publicity
Everybody’s talking about Fiverr.com, a website where people tell you what they’re willing to do for $5.
  
If you have a slim budget for publicity, this site could be perfect for you.  
  
Among the wacky things people say they’re willing to do (“I’ll write your name in the foam on top of my cappuccino and send you a photo of it”), you’ll find people willing to do mini-projects like write a killer headline for an article you’ve written, draw an illustration that you can use to accompany a press release, or design a logo.
  
If you needed a logo, you could find five people on that site, give them all the same assignment for $5 each, and then choose the best logo.
  
You’d spend only $25—a steal.
  
Tom Antion, an Internet marketer and one of my mentors, says he uses this site frequently when he needs logos created for new websites he’s created, and has had great results.
  
Fiverr’s disadvantage is that is because the price is so cheap, you can’t ask for a refund if you don’t like the work, and you can’t carry on a conversation with the person doing your project. So even though you’re taking a chance, the results could really pay off.
  
Fiverr.com is one of the valuable publicity resources I’ll be sharing on Monday when I host the webinar, “60 Ideas in 60 Minutes: Free (or Practically Free) Tips, Tricks, Tools & Tutorials for Publicity & Social Media.”
It’s a compilation of the best tools, mostly freebies, that I’ve been sharing the last several months at my blog, social media sites, in articles and elsewhere.
  
The call is at 8 p.m. Eastern Time.  If you can’t make it, sign up anyway because I’ll send you the link for the video replay and the handout that lists all 60 ideas.
  
Register here, and check out the special bonus you’ll get the day of the call.

by Joan Stewart on October 15, 2011

Filed Under: Publicity Tagged With: Free PR Tools, Free Social Media Tools

Reader Interactions

Comments

  1. Leigh Ann says

    October 15, 2011 at 9:36 pm

    That sounds cool for certain things, but one thing to consider when using such a site for professional purposes—such as designing a logo—is the low quality you’ll likely be getting. If you’re not a pro in that field, you may not even realize the power you could have gotten out of a more professional job. I’ve heard that some people doing cheap logos often have templates that they use or even redo other logos they’ve seen.

    I’m a freelance writer who specializes in writing for websites. I have wonderful clients who understand the value of excellent writing, professional conduct and personal consultations, but with all the cheap content mills out there, it’s tempting to toss some money at them and see what you get. They produce generic, lackluster, so-so products, at best. That’s OK for stuffing your site with content but no way to brand yourself or provide readers with insightful information that will keep them coming back for more. I would think the same goes for logos. If you don’t care whether it’s cheap or just can’t afford a good one, fine, but I think it should be a last resort.

    Reply
    • Joan says

      October 16, 2011 at 6:50 am

      Leigh Ann, sometimes people need logos for products they’re creating, or for multiple websites or sales pages. Logos done on the fly aren’t necessarily shabby. My mentor, Tom Antion, a very successful Internet marketer, uses Fiverr.com frequently and has had great success getting logs from this site. Are you taking a chance using this site. Of course. But the results can be worth it.

      Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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