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Virtual assistant can relieve you of publicity grunt work

The image at left accurately portrays what my life was like before I hired Chris Buffaloe of Serenty VA Services as my virtual assistant.

She relieves me of tiresome grunt work that sucks energy from me. That frees me up to think more creatively and create multiple streams of income.

If you’re frustrated that you don’t have time to implement all the great ideas you see here, consider hiring a virtual assistant to help with chores like:

—Regularly reading the blogs of journalists who you want to get in front of

—Submitting your press releases to press release distribution services

—Updating copy at your website, particularly in your online press room

—Updating your media contact lists

—Creating Google Alerts for specific keywords and keyword phrases, and then flagging you to the high-page-rank blogs that are writing about your topic, so you can post comments.

—Posting articles to article directory sites

—Proofreading your articles, press releases and website copy

—Researching media outlets that want your story ideas

—Uploading videos to sites like YouTube.

—Researching podcasts that might welcome you as a guest

—Finding ways to recycle publicity

—Looking for book reviewers

—Finding content for your ezine and blog

—Ordering reprints of articles

—Doing keyword research

Once that work is off your back, you’ll have time on your hands. Finally, you’ll be able to write more articles, start a blog, get onto the speaking circuit, or take a long weekend or even an extra vacation.

During the teleseminar I conducted called “How to Find a Virtual Assistant to Help with Your Publicity Campaign,” I explained that VAs can do far more than just what you assign. They can suggest ways to streamline your business, for example. Chris does that all the time because she knows the best software programs and other tricks to work efficiently.

If you’ve hired a virtual assistant to help with publicity, I’d love to hear your comments about exactly what your VA does for you, and how it’s helped you.

by Joan Stewart on September 13, 2007

Filed Under: Publicity Blog Tagged With: Press Releases, Writing Articles

Reader Interactions

Comments

  1. Frances Palaschuk says

    December 18, 2007 at 8:44 am

    This is a great list Joan. May I also add that you can find a virtual assistant that specializes in Internet Marketing services such as blog design and training, opt in webform and autoresponder management, electronic media kit design and integration, affiliate marketing assistance, podcast design and teleseminar management.

    Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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