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Think graphics when pitching

Maps, pie charts, bar charts, illustrations, clever photos and a whole host of other graphic elements that can help readers or TV viewers better understand your story can be part of your pitch to reporters.

But don’t suggest graphics right away until you know whether the reporter is interested in your idea. If the reporter bites by saying something like, “Tell me more,” it’s time to let them know how graphics can enhance the story.

If you can supply camera-ready graphics, all the better, but that really isn’t necessary.

by Joan Stewart on April 22, 2005

Filed Under: Publicity Blog Tagged With: Photos & Graphics, Pitching

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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