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Pinterest: ‘Digital crack for women’ (Hooked yet?)

candy necklace photo on pinterestWashington Post columnist Petula Dvorak calls Pinterest, the wildly popular social media tool, “digital crack for women.”

 She’s addicted to it.  So are millions of other women.  (The guys are finally catching on.)  

And it’s time for Publicity Hounds everywhere to use this site to pull traffic.  Pinterest, a digital pinboard that lets you “pin” photos and videos, has reached the 10-million-user mark faster than any other social media site.  

Best part is, you don’t have to spend a ton of time on it.  Just “pin” photos you love.  But understand that this site is more than just stunning images of cupcakes and wedding dresses.  

If you’re smart, you can use it to pull traffic back to your website or blog.  

The photo of the green candy necklace, shown above, leads back to the website of Kinser Event Company which, presumably, will help you host a creative party for your child. 

Look at this colorful board called “Give Books” created by a book publishing company. 

Those are just two of the many examples I’ll be sharing when I host the webinar “How to Use Pinterest to Generate Clicks, Traffic, Links, Leads and Sales” at 3 p.m. Eastern Time on Thursday, March 15.  

Can’t attend?  Register anyway and you’ll get the replay and my handy checklist that you can print and keep nearby so you don’t miss a step as you’re getting your account set up.  Register here.

by Joan Stewart on March 13, 2012

Filed Under: Social Media Tagged With: Photos & Graphics, Pinterest

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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