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Increase your web sales: 27 ways to get ’em to buy

httpwwwwDo you generate such great publicity that you can boast about your website traffic? If so, that’s OK.

But all the traffic in the world is useless unless it’s putting money in your pocket. That’s why if you’re selling ANYTHING online, you should sign up for Tom Antion’s teleseminar “Increase Your Web Sales: 27 Ways to Get ’em to Buy” at 9 p.m. Eastern Time on Thursday, Feb. 26.

What makes Tom the expert?

About eight years ago, he promoted a teleseminar he was hosting on Thanksgiving night. Maybe he booked it on that date accidentally without looking at the calendar. Or maybe he figured, “Hey, what else do people do on Thanksgiving night except sit around and watch TV?”

He sold 60 seats at the teleseminar at $29.95 a pop. One hour on the phone = $1,797.00. But that’s not all.

Just one technique he used during that call enticed 21 of those people to spend an additional $97 with him, or a total of $2,037.00 additional dollars.

Add that to the original amount of $1,770.00 and you get a whopping $3,834.00 for one hour on the phone—on Thanksgiving night.

I’ve been following Tom ever since I created my website about 12 years ago, and I’m familiar with most of the tips he’s going to share. One of my very favorites is a technique he calls “Do you want fries with that?” When a customer buys something, his shopping cart asks if the customer wants to buy a related product, sometimes for only $5 or $10.  I’ve tried it myself hundreds of times, and it works.  All those extra $5 and $10 sales really add up.

You don’t have to try all 27 tips, or even most of them, or even 10 of them. Just one or two can help you sell thousands more dollars of products and services.

by Joan Stewart on February 24, 2009

Filed Under: Online Marketing Tagged With: Marketing, Promotions

Reader Interactions

Comments

  1. Justin Brooke says

    February 25, 2009 at 3:33 am

    Thanks for sharing notes and that link. It’s worth checking of course and this can also help those who want better conversions for their sites.

    Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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