If you’re an expert in your topic, you’ve probably been invited onto at least one program as the guest expert.
Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That’s what I usually do.
There’s a much better way.
Mike Allton, a social media manager in St. Louis, was a guest yesterday on Denise Wakeman’s Adventures in Visibility Hangout on Air (HOA). He shared advanced techniques on how to get the most of out Hootsuite, a dashboard that lets you manage multiple social media accounts. I watched the show but was easily distracted and wasn’t able to take notes like I should have.
Today, I found a fabulous summary of the show at Mike’s blog under the headline Hootsuite Tips and Tricks with Mike Allton [HOA Video]. I want to follow Mike’s lead and use his blog post as sort of a template for when I appear on someone else’s webinar, podcast, Hangout, or even a radio show.
Here are the seven elements:
1. A short, two-paragraph introduction.
2. A list of questions asked on the show. I love this! It creates interest an summarizes the sub-topics discussed.
3. The YouTube video offering the replay, embedded in the blog.
[iframe src=”http://www.youtube.com/embed/1A2SLH8KLig” width=”100%” height=”480″]
4. A fun photo, perfect for sharing on social media.
5. A large pop-quote from Mike.
6. A list of resources on HootSuite.
7. A call-to-action paragraph letting the reader know they can hire Mike.
And notice the share buttons above and below the post.
Beautiful! And very smart.
Is this something you’d use after you appear as a guest on a show?
Joan, I love how you dissected Mike Allton’s Hangout post. This is a beautiful way to demonstrate how an interview guest can extend their visibility from an interview on a Hangout, webcast or radio show. Thanks for sharing the Hangout video, too.
I’m devouring Mike’s content on Google+. Thanks for the Hangouts and for all the terrific content YOU share! I’m glad you stopped by.
This is what we’ve done with all of the content we produce for our clients as podcasts, and what we advocate for everyone in terms of how they use their websites. Check out our content publishing strategy at http://bit.ly/BeingTheMedia.
Steve Lubetkin
@PodcastSteve on Twitter
steve@lubetkin.net
I love your philosophy, Steve, and preach repeatedly that the time is over to bow and grovel before traditional media. Thanks for linking to this. I hope Publicity Hounds everywhere read it.
Thanks so much Joan! I’m so pleased you enjoyed the HOA, and was tickled to read how impressed you were with my summary. Much appreciated!
I love the way the trail of golden breadcrumbs is winding its way through the Web. Readers, I’m referring to this blog post by Denise Wakeman that summarizes what happens when you get actively involged in Google+: http://denisewakeman.com/online-visibility/google-fangirl/
Thank you so much, Joan — and Mike Allton! — for your very helpful tips on how to promote an HOH, webinar or podcast after you’re the guest. I have an HOH tomorrow — #15Minutes of Fame with Christine DeGraff and Mia Voss — and will definitely be implementing these great promotion ideas after it’s aired. Thanks again!
All my very best,
Katherine
So glad we were able to help you, Katherine! Thanks for stopping by, and have a fabulous HOA.
Thank you so much, Joan! I was just alerted to the fact that I accidentally keep typing “HOH” instead of “HOA” 🙂 But I’ve decided HOH is my new acronym for Hang Out Happiness! Hope you have a wonderful evening, and thanks again 🙂