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What rich authors know that poor authors don’t

board gamePoor authors place their hopes, dreams, sweat, blood and money only into their books.

If the book fails, the author fails.

Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, board games, wall calendars, membership programs, and more. That’s one of the key differences between rich authors and poor authors.

Learn the other six at a free 75-minute telephone seminar hosted by Steve Harrison of Radio-TV Interview Report, at 2 and 7 p.m. Eastern Time on Thursday, Oct. 13. Even though the call is free, I promote it as a compensated affiliate because I’ve seen hundreds of authors miss this important distinction and tie up their life’s savings in cardboard boxes of books they can’t sell.

Register for the call, “How to Achieve A Lot More Success As An Author By Discovering The Seven Things Rich Authors Know That Poor Authors Don’t.”

 

 

 

by Joan Stewart on October 11, 2011

Filed Under: Content Creation Tagged With: Book Marketing

Reader Interactions

Comments

  1. Sue McNally says

    October 12, 2011 at 9:09 am

    This sounds like a great webinar, but i am tied up all afternoon and evening tomorrow. Any chance t will be posted for later listening?

    Reply
    • Joan says

      October 12, 2011 at 2:23 pm

      This will not be recorded and the replay will not be made available. If you can’t make it, recruit somebody to listen and take notes for you,
      Sue.

      Reply
  2. Chase Sherman says

    October 12, 2011 at 11:48 am

    …Brendon Burchard and Tim Ferriss are two other great examples of what rich authors do…

    They emphasize learning how to MARKET your book.

    Cheers.

    Reply
    • Joan says

      October 12, 2011 at 2:23 pm

      Chase, I can’t believe how many authors worry about marketing and publicity AFTER the book is written, not before, and how many think the marketing process takes from 3 to 6 months after the book is published. Marketing actually starts long before the book is completed (build world-of-mouth publicity) and continues for as long as the author wants to continue to sell the book.

      Reply
  3. Charlotte Liebel says

    October 12, 2011 at 4:16 pm

    Hello Joan,

    Just Tweeted your: ‘What rich authors know that poor authors don’t’
    10/11/2011 … Am writing a short mention of you for my Blog at WordPress.

    Thanks.

    ~Charlotte

    Reply
    • Joan says

      October 12, 2011 at 4:49 pm

      Thanks, Charlotte. There will be great tips shared in this teleseminar tomorrow.

      Reply
  4. Charlotte Liebel says

    October 12, 2011 at 5:45 pm

    Hope to get my followers to Retweet. Like to listen. Thanks, Joan.

    Reply

Trackbacks

  1. TV INTERVIEW REPORT = THURS.OCT 13 = 2p.m.-and-7p.m. ET via Joan Stewart, The Publicity Hound « Sharliebel Reviews says:
    October 12, 2011 at 5:13 pm

    […] Joan Stewart, The Publicity Hound I’m a publicity expert, speaker, trainer, consultant and former newspaper editor who will show you how to use traditional and social media to establish credibility, enhance your reputation, position yourself as an expert, and sell more products and services. Guest bloggers, pitch me with your idea. Email me: JStewart@PublicityHound.com […]

    Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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