By Joan Stewart If you’re on LinkedIn, you’re passing up the chance to create “Google juice” if you aren’t paying attention to the way you link to your website, blog and social media sites from your LinkedIn profile page. You can display up to three website links on your Profile. Website titles can and should… Read More
How to get a non-LinkedIn user to recommend you
By Joan Stewart If you’re trying to generate recommendations for your LinkedIn profile, you’ll eventually extend an invitation to someone who would be happy to endorse you, but isn’t on LinkedIn and doesn’t want to bother creating an account. It could be your college advisor, who’s in her 90s. You were her star pupil. But… Read More
How to get a recommendation from someone not on LinkedIn
When Scott Allen was my guest during the teleseminar “How to Use LinkedIn to Promote Anything—Ethically and Powerfully,” he urged LinkedIn users to collect as many recommendations as possible. That’s one of the very best ways to flaunt your expertise and really stand out from your competitors. But what if the person who you ask for a recommendation… Read More
Tips for updating your LinkedIn profile
By Joan Stewart Too many of us build out our LinkedIn profile, and then once we see the blue bar that says “100% profile completeness,” we forget to return to it periodically for updates. An article by Elaine Varelas at Boston.com offers several tips that are especially pertinent to anyone who has lost their job,… Read More
How to connect by phone with a LinkedIn connection
By Joan Stewart Here’s a perfect example of how to build a strong relationship with one of your connections on LinkedIn. Follow it to the letter, and you’ll have a strong connection with somebody who can help you, and with whom you can help. Two weeks ago, when I reviewed my LinkedIn messages, I saw… Read More
3 of 4 LinkedIn invitations include this big mistake
When a business associate told me last week that she couldn’t understand why LinkedIn froze her account, especially because she invited only a few dozen people to connect within several months, I had a pretty good idea how that happened. Three out of four of the people who invite me to connect with them on… Read More
How to create an effective strategy on LinkedIn
By Joan Stewart If you’ve just started networking on LinkedIn, the site can be a little intimidating. And you might be stumped about how to create an effective strategy on a site that’s so big. The best place to start is with LinkedIn’s three-step New User Starter Guide. It gives a quick summary, with links, to the… Read More
Distinguish yourself from your company in your LinkedIn profile
Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company By Brenda Bernstein The Essay Expert One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who *they* are from who their *company* is. I call this “conflating” yourself with your company. “Conflating” is a… Read More
Social media time-saver: Turn a LinkedIn Q&A into a video
Stop spending precious time creating original content for all your social media sites. Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video. Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I… Read More
Job-hunter offers $6,000 finder’s fee on LinkedIn
If you’re unemployed and desperate, it’s time to muster a little creativity, stage a kick-butt publicity stunt, and call on your LinkedIn connections to help land the perfect job. Enter Beverly Shepard, who has been job-hunting for 16 months and jobless since January when The Virginia-Pilot newspaper eliminated her job as marketing manager and her entire department. Here’s her… Read More