A story about LinkedIn in today’s Wall Street Journal says the world’s largest business networking site gets one new member per second. Per second! That’s 60 per minute, or 86,400 new people per day. Many of them might want to do business with you. Will your profile, as written, make it easy for them to… Read More
LinkedIn Company Pages: Your giant business billboard
Cardinal Rule #1 in the world of social media: Don’t promote. Except, that is, if you’re on LinkedIn. The world’s largest business networking site has an often overlooked feature that serves as a giant billboard for your business, where you can spotlight all the products and services you can’t promote elsewhere. It’s called Company Pages.… Read More
3 tips for rewriting your LinkedIn profile & headline
Here are three helpful tips about how to write, or rewrite, your profile on LinkedIn: 1. Include keywords in the headline. That’s the short message that shows up next to your photo—and it’s the first thing people read when they see your profile. For better search engine optimization, use the same words that people… Read More
How to promote events on Twitter, Facebook & LinkedIn
When it’s time to promote your next live or virtual event, don’t assume that you’ll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn. Spending too much time promoting on one of those sites, particularly if the people who you’re trying to reach aren’t active there, can waste precious time.… Read More
LinkedIn: Like having your very own Lt. Columbo
Stop waiting for your ideal customers and clients to invite you to connect with them on LinkedIn. Go find them! LinkedIn’s Advanced Search feature is like having your own Lt. Columbo right at your fingertips. And it could very well be the most powerful feature on the world’s largest business networking site. If you know… Read More
Why half of LinkedIn users aren’t active on the site
BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that LinkedIn included in its initial public offering recently: Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it. In fact, Jim says, the company can’t tell the difference between an inactive… Read More
9 ways to reconnect with LinkedIn pals who change jobs
When your LinkedIn connections change jobs, that’s the perfect time to reconnect. But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business. That’s why I love the helpful photo chart that… Read More
Your LinkedIn headline should say ‘Call me.’ Does yours?
Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: “You need to contact his person, pronto!“ Until recently, my headline was so lame that I’m not even going to bore you with it here. It made me sound like every other publicity… Read More
Your favorite LinkedIn group for marketing, PR, publicity?
If you’re curious about whether email pitches are effective, you’ll want to know about the interesting discussion under way in the PRWise group on LinkedIn. “Given journalists’ overcrowded inboxes, does e-mail pitching work anymore? What are your secrets to achieving success with email pitches?” asks Stephen Spenser, principal of Praxis Communication and formerly with the… Read More
How to accumulate recommendations on LinkedIn
By Joan Stewart When you go to LinkedIn to check out someone’s profile, do you scroll down the page and check to see how many recommendations they have? I usually do. That’s a pretty good barometer of the quality of someone’s work and, in some cases, the depth of their expertise. One of your goals… Read More