While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar. The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper—in any language—in the United States. The readership of… Read More
Publicity Blog
Credit union wants ideas for promoting savings contest
Natasha Henry of Laurel, Maryland writes: “I’m a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members continue making deposits every month, they… Read More
Publicity plan should target blogs and ezines
Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More
Promote your expertise with these five tips
The new book “The Million-dollar Idea in Everyone–Easy New Ways to Make Money from Your Interests, Insights, and Inventions” includes five of my tips on how experts can promote themselves. Author Michael Collins asked me to contribute some of my best ideas for the book, and of course I said yes. (By the way, accepting invitations… Read More
‘Help a Reporter’ connects journalists, sources
If you’re hoping to connect with journalists and broadcasters who might interview you for a story, or include you in a TV show they’re planning, here’s another resource. It’s a website called “If I can Help a Reporter Out,” and it was created by Peter Shankman, owner of a New York PR firm. His many journalist… Read More
High school musicals contest sponsored by USA Weekend
USA Weekend magazine is looking for the best high school musicals. Students, parents and schools are invited to enter the second annual HSM Showstopper event. Any musical performed during the 2007-2008 school year is eligible. The winning show will be announced and featured in a late spring issue of USA Weekend magazine. In a separate contest,… Read More
Garage sale signs need online promotion ideas
Nycole Pederson of Eden Prairie, Minnesota writes: “My sister and I love to have garage sales and have always made our own fun, creative, bright signs to attract shoppers. “We had so many people asking us where we bought our signs that we realized there really was a huge need for chic, funky, sassy garage/yard sale signs.… Read More
Goodie bag, promo opps listed at ProfNet blog
Authors, have you written a book that would be the perfect goodie bag item for a man or woman who has just gone through a divorce and will be attending a divorce party April 4 in Fort Lauderdale? Publicists or celebrity agents, do you have an up-and-coming young female celebrity client to endorse and be actively involved with a tween… Read More
Associated Press hires 21 writers to cover celebrities
Newspapers are headed for extinction, but celebrity news has never been more in demand. The Associated Press wire service is hiring 21 writers this year, spread across Los Angeles, New York and London, says Nikki Finke’s Deadline Hollywood Daily blog. It’s also cold comfort that AP insists its new separate entertainment vehicle is “not about gossip, unnamed sources… Read More
How can publicists promote a book about identical twins?
Publicity Hound Sharon Dotson of Houston, Texas writes: “I am working with two other publicists to promote identical twins Anabel Stenzel and Isabel Stenzel Byrnes, 35, of Redwood City, CA, who between them have survived three lung transplants. “Half Japanese and half-German, the sisters were born with cystic fibrosis and were not expected to live… Read More