Everybody, it seems, is Twittering these days. And for good reason. You can follow your friends who are Twittering, use Twitter numerous ways in your business (more about this in a minute), and even search for other Twitterers using specific keywords. Last week, Publicity Hound Harry Hoover announced that he started compiling a list of Twittering journalists and media… Read More
Publicity Blog
How can Michigan promote itself to Hollywood producers?
Milan Stevanovich of Detroit, Michigan writes: “Michigan just passed a 40 percent rebate to companies filming movies and TV programs in the state. If you use Michigan companies and labor, you get a 40 percent instant rebate after production—big savings for number-crunching entertainment financiers. “For the last three weeks, my associates and I have schmoozed a dozen… Read More
Bury bad news with online press releases
It could be a lawsuit against your company. Or a health department violation against your restaurant. Or a post at somebody’s blog, written by a rabble-rouser who wants to drag your name through the mud and destroy your business. If it’s bad news and it’s online, it could live on forever. Anybody who uses the… Read More
Video tour of your website will impress journalists, others
One of the best ways to use video for publicity is to give visitors to your website the red-carpet treatment by taking them on a video tour of your site. I’m creating a video right now for that very purpose, using Camtasia Studio 5.0. It’s a software program that captures whatever is on your monitor screen. The… Read More
Teleseminars will teach radio, TV publicity tips
If you’re aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can register here for Media Week 2008: Sunday, May 25: “Small Business Meets Big Media.” J. Roger Powe of NBC… Read More
Artists, photographers: Comment on Miley Cyrus photo
The it-borders-on-kiddie-porn photo of Miley Cyrus in the current issue of Vanity Fair magazine screams for comment from artists, photographers, parents, teens, and anybody else who wants to jump onto this controversy. Miley, who was photographed by Annie Leibovitz, has issued a statement saying she’s embarrassed by the way the photo turned out. And her father, Billy Ray… Read More
Professional organizer needs promotion ideas
Debbie Jordan Kravitz of York, Pa. writes: “I’m a professional organizer. I also blog weekly at http://OnlineOrganizing.com, which has been going really well and leading to lots of website hits from all over the country. “To capitalize on this broad audience, and since I can’t physically organize these people, I have added virtual organizing consultation… Read More
‘The Takeaway’ competes with ‘Morning Edition’ on NPR
Publicity Hounds, you have a new program on National Public Radio to add to your publicity toolbox. It’s called “The Takeaway,” a rival to “The Morning Edition.” It’s a chatty, less-formal, more interactive program that launched yesterday on PBS in New York, Boston, Baltimore and several smaller cities. Hosted by John Hockenberry and Adaora Udoji, the… Read More
Which is more powerful: Online or offline publicity?
Which would you rather have? A guest appearance on “Oprah”? Or a post about your expertise, product or service written by the most influential blogger in your industry? Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100 other bloggers linking to that blog post? Depending… Read More
Book Waiver Forms
If an author asks to interview you and write about your business for a new book, don’t be a pain in the neck. Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there’s a… Read More