It’s Day 7—Friday, Jan. 27—aboard the Freedom of the Seas, and this is the day we’ve all been waiting for, our first of two afternoon book signings aboard the ship. We can hardly wait. But first, there are classes to teach and lessons to learn. This is an at-sea day, heading back to Fort Lauderdale.… Read More
Publicity Blog
#PublishingatSea Day 6: Cooking Class in St. Kitts
It’s a gorgeous 83 degrees today, Thursday, Jan. 26, and our ship arrives in St. Kitts at 5:45 a.m. This is the day we learn West Indian cooking on a shore excursion called Caribbean Cooks. Here are highlights from today. 7:45 a.m.: Most of the eight people on this little jaunt skip breakfast, except me. We… Read More
#PublishingatSea Day 5: St. Maarten, Nude Beaches, Close Calls
It’s Thursday, Jan. 26, Day 5 on the fourth annual Publishing at Sea cruise, where authors are learning how to market and sell their books. A few brave passengers venture out on their own to visit Orient Beach, a paradise for nudists. Others head for Maho Beach, where you can watch planes take off and… Read More
#PublishingatSea Day 4: The Food of Old San Juan
The foodies in our group can hardly wait to hit the streets of Old San Juan, Puerto Rico for our Food & Culture Walking Tour this afternoon, one of two excursions I’ve chosen on our fourth annual Publishing at Sea cruise aboard Royal Caribbean’s Freedom of the Seas. But we have two classes today on… Read More
#PublishingatSea Day 3: Our First Port Day in Colorful Haiti
#Publishingat Sea Day 3 takes us to Haiti, where I buy colorful batik crafts made by the island women. It’s the Read more
Day 2: Best Book Marketing Tips for Authors
It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors. 8 a.m. Here are the three best take-aways from each of our our five speakers. Judith Briles — Your “About Me” Tip 1: Always enhance your 15-second pitch with numbers. Don’t just say you’ve coached… Read More
Day 1: We Welcome Our Authors on #PublishingatSea
There’s so much to see and do on the fourth annual Publishing at Sea cruise, that I’m giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate. You’ll see some of the best tips from our 18 hours of class time. And I’ll include fun tidbits,… Read More
6 Tips for Dealing with Publicity Stress and the PR Grind
By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More
Insurance Agent Uses Restaurant Gift Cards to Pull Leads
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance – Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta… Read More
Fake News
The award-winning, weekly PodcastOne hit series “Up Close and Far Out with Michael Harrison” kicks off 2017 with an engaging discussion about fake news with Columbia Journalism Review (CJR) staff writer and senior Delacorte fellow, David Uberti. Uberti recently penned an article in CJR titled, The Real History of Fake News. It traces the long-standing… Read More