By Joan Stewart When you go to a blog, call up a post and see a comment that’s accompanied by an illustration of what appears to be a pawn on a chess board, or just a gray square where there’s supposed to be a photo, don’t assume that the person who posted the comment necessarily… Read More
Publicity Blog
Huffington: ‘Blogs more effective than press releases’
If you had to choose one or the other, which would you choose: a blog or press releases? Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of PR Week. The magazine asked if PR pros were reaching out to offer rebuttals… Read More
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More
Find social media frustrating? You’re not alone
By Joan Stewart The next time you’re trying to figure out how to do something on Facebook, and after an hour of struggling you feel like you’re the only one in the world who doesn’t “get it,” rest assured that you’re not alone. Jonathan Lansner and Jeff Collins, who write a real estate column for… Read More
Pittsburgh PR company + social media = A virtual intern
By Joan Stewart When college student Miles Ritenour attended a job fair last year and learned that WordWrite Communications, a small PR firm in Pittsburgh, Pa., was looking for a virtual intern, he knew he wanted the job and did everything possible to get it. Ritenour already had met Paul Furiga, president of the firm, but he… Read More
Shotgun Sports needs articles on trap, skeet, hunting
Shotgun Sports magazine is looking for articles on trap, skeet, hunting, sports clays and 5-stand. Hunting articles can include the following topics: upland birds, large game, small game, waterfowl and turkeys. Readers consider these to be the toughest targets: deer, grouse, waterfowl, quail, turkeys, chukar, pheasants and elk (not often taken with a shotgun, but it can be… Read More
Membership directories could include social media URLs
If your organization publishes a membership directory, allow members to include URLs for social media sites like Facebook Fan pages, Twitter profiles, YouTube channels and LinkedIn profiles, not just URLs for their websites. That would be a nice value-added feature for chambers of commerce, convention and visitors bureaus, health care associations, school groups, etc. and it would distinguish… Read More
9 freebies artists can offer to build an email list
Artists frequently make the mistake of failing to capture email addresses at their websites because they can’t think of anything to offer in return. That’s why I was gratified that on today’s preview call for the smARTist Telesummit 2010, the annual virtual extravaganza on how artists can market their work, artist Melanie Banayat asked: “What’s the best… Read More
Misnamed online media rooms can confuse visitors
If the media, bloggers or anyone else come to your website looking for the navigational button that will give them all the background information about your company, what will they find? If you’re trying to be clever and call that part of your website an “asset library” or “company press club,” visitors will find utter confusion, says publicity expert… Read More
Artist needs tips for placing artwork on TV, movie sets
Consuelo Okdie from Tampa Bay, Fla., writes: “I’m hoping that you or one of your readers will be able to tell me how to get my artwork used as set decoration for TV or films. “My work is unique in medium and application as I am one of a very few artists using polymer clay to… Read More