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Publicity Hound Archives

Publicity Blog

How to Encourage 4,000 Libraries to Buy Your Book

Selling your book to libraries can be lucrative, whether you write fiction or nonfiction. Here’s a fast, easy way to get your book in front of 4,000 librarians throughout the United States.  Read more

Facebook’s Messenger Kids App Perfect for Newsjacking

Facebook’s controversial Messenger Kids app offers the perfect opportunity for authors, speakers and experts to create publicity by newsjacking this story and commenting on it, or creating content around it. Use these hooks and angles.  Read more

The Best of The Publicity Hound’s Tips of the Week of 2017: Yours to regift

“The Best of the Publicity Hound’s Tips of the Week of 2017,” a free ebook, includes two dozen tips on how to use traditional media and social media to build a following, promote what you’re selling, connect with journalist and use inexpensive marketing tactics and strategies. It’s yours to regift.  Read more

Are Men Whose Wives Keep Their Maiden Names Wimps?

Men whose wives choose to keep their maiden names are often viewed as less masculine and lacking pants in the relationship, a new study finds. Authors, speakers and experts can piggyback onto this story for publicity, also known as newsjacking. Read more

Advice Needed on Using IMDbPro to Contact Celebrities

Publicity Hound Teri Brown of North Las Vegas, Nev., asks: “Do you know if IMDbPro is a good resource for finding current contact info on celebrities?  They charge $19.95 on a month-to-month basis or less yearly.  My main concern is current info.  Have you heard anything about them one way or the other?” The Publicity… Read More

Authors: Swallow Your Pride and Work Book Signing Events

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”  —Stephen King By D.S. Edwards Guest Blogger When most people think of a book signing, they picture John Grisham sitting at a table in Barnes & Noble with a line of people waiting, literary… Read More

3 Ways to Get Your Products into Celebrities’ Hands

By Billy Bones There’s no question that an endorsement from a celebrity or influencer, whether it’s paid or not, can be a huge boost for your brand. Celebrities are at the top rung of the “4 Levels of Influencers.” A celebrity who’s photographed using your product, or a social media post from an influencer singing… Read More

How to Publicize a Garden Walk and Other Local Events

If you’re hosting a local event and you can’t convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you’re sunk.  But do it right, and you can be blessed with sell-out crowds.   When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted… Read More

30 Publishing, Publicity, Marketing Tips for Authors July 11

Whether you’re new to book publishing or you’re launching your fifth book, don’t miss today’s free training that I’m co-hosting with five other book publishing experts at 6 Eastern. I’ll be joined by book shepherd Judith Briles, book distribution expert Amy Collins, “geek gal” and virtual assistant Kelly Johnson, book designer Rebecca Finkel, and best-selling… Read More

Give Away Books to Attract Bulk Orders, But Have a Plan

When I speak at author conferences, I usually end up with an armload of books I know I won’t read but will donate to Goodwill. Authors foist them on me, even after I decline politely, tell them I have little time to read and that if I did read, it would be a magazine or… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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