If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
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Publicity Blog
Colorado Authors Hall of Fame Nominations Close May 15
Talk about a great publicity opportunity for authors and publishers! The new Colorado Authors Hall of Fame honors the legacy of authors with any connection to Colorado. Nominations are open until Wednesday, May 15, for authors: Who were born in Colorado Lived in Colorado Came or come to Colorado as a muse and backdrop to… Read More
13 Ways to Use the 2019 ‘Black Book’ to Contact Celebrities
“How can I contact Charlize Therone and ask her to endorse my new book on transgender children? I read that she announced that her daughter, 7, is transgender. “ “Our non-profit wants to ask Green Bay Packers quarterback Aaron Rodgers to donate a signed jersey for our silent auction. Who do we call?” “I want… Read More
Free Training on How to be an In-demand Podcast Guest
Podcasting, also known as Internet radio, ranks as one of the fastest and easiest ways to build a large audience of raving fans, regardless of your topic. If you don’t want to hassle with learning the technology or buying fancy equipment to host your own show, no worries. Be a guest on other people’s shows… Read More
Why You Should Say Yes When a Journalist Wants an Email Interview
When you see a request in your email from a blogger or journalist asking if you have time for an email interview, resist the urge to say to yourself, “Lazy.” That’s what I used to think. “Why don’t they just call me and interview me? It’s so much faster.” Faster for me, but not for… Read More
Newsjacking: Why Royals’ ‘gender fluid’ story fails smell test
When I read the screaming headlines last nes last friday in https://www.davidmeermanscott.com/blog/danger-avoid-nehttps://www.gossipcop.com/meghan-markle-prince-harry-raising-baby-gender-fluid-stories-expose-poor-reporting-standards/wsjacking-negative-stories
What the Worst Oscars Acceptance Speeches Teach Speakers
If you watched the Academy Awards on Sunday night, did you notice how many of the winners blew the precious two minutes of publicity they got in front of the world, while giving their acceptance speeches? Even a decent speech can make the event drag when it morphs into a long list of friends and… Read More
The Fast Lane to Collecting More Book Reviews
By the time you’ve published your long-awaited book, you’re ready to keel over from exhaustion. There’s little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book. It can take you weeks to track down bloggers, journalists and… Read More
How to Newsjack the Jeff Bezos Divorce for Free Publicity
Everybody’s buzzing about the Jeff Bezos divorce which could become the most expensive in history. That means it’s a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman Scott. As… Read More
5 Surefire Ways to Make Journalists Cover You
If you’re trying to get publicity but, so far, nothing you’ve done has worked, it could be because you’re doing the same things most other Publicity Hounds are doing. You might be sending long, lousy pitches to journalists, using a boring subject line. Or maybe you’re not pitching at all. Instead, you’re waiting for THEM to… Read More