Lesson #78: Get into Google and Yahoo News You can use a paid press release distribution service to get your press release into Google and Yahoo news. Here are other ways, explained in more detail in this article by Kim Roach, a staff writer for SiteProNews and SEO-News newsletters. If you publish frequent news… Read More
Publicity Blog
‘Sicko’ leads to Michael Moore health challenge
Personal trainers Jim Labadie and Ryan Lee of North Palm Beach, Florida knew the release of Michael Moore’s new movie “Sicko,” which castigates health care in the United States, was the perfect chance to use two strategies I advocate: 1. Don’t be afraid to become embroiled in a controversy. 2. Piggyback off celebrities and current movies. With help from Tampa… Read More
Writing articles will generate publicity–don’t make editors beg
It’s a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine SOHO, was in the audience.… Read More
How to promote a pocket-size medication tracker
Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: “We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It’s simple and low tech on purpose. You don’t need computers. It can be carried anywhere. It’s tear-proof and water-proof and great in… Read More
Piggyback onto Harry Potter publicity
The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for “Harry Potter and the Half-Blood Prince.” —Therapists and grief counselors can be the local angle to this national story by commenting on… Read More
How to Use Social Live Videos for Branding, Publicity
Social Live Videos are changing the way your audience interacts with your brand. Have you tried them yet? Many businesses large and small include this type of content in their marketing strategies. Live videos present a format that encourages viewers to comment and share. Social live videos include Facebook Live, XXXXX, XXXXX, XXXXX and XXXXXX,… Read More
Deadline Jan. 31 for 2020 Yearbook of Experts
If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick. Read more
Take Precautions When Newsjacking in an Era of Fake News
When I first saw the story a week ago that Meghan Markle and Prince Harry had decided to raise their baby as “gender-fluid,” the first word that came to my mind was newsjacking. That’s the word invented by PR expert David Meerman Scott that describes the publicity tactic of injecting your commentary quickly into a… Read More
7 Outdated Press Release Tips and Rules to Ignore
If you learned how to write press releases in college, you might be following rules that are hurting instead of helping your chances for publicity and website traffic. Here are 7 outdated rules you can ignore. Read more
How an Indie Author Created a Partnership with L.L. Bean
Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more