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Proofread your press release

Lesson #85: Proofread your press release Today, we’re starting Week #13, the final week of this tutorial, and I’ll share with you some final thoughts about how to write and distribute press releases, now that you know what you’re doing. Before you hit the “send” button, make sure your press release is 100 percent accurate.… Read More

Restaurant reviewers report on dirty restrooms

When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too.  An article titled “The Hidden Costs of An… Read More

How to promote a pocket-size medication tracker

Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: “We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It’s simple and low tech on purpose. You don’t need computers. It can be carried anywhere. It’s tear-proof and water-proof and great in… Read More

Piggyback onto Harry Potter publicity

The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for “Harry Potter and the Half-Blood Prince.” —Therapists and grief counselors can be the local angle to this national story by commenting on… Read More

Writing articles will generate publicity–don’t make editors beg

It’s a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine SOHO, was in the audience.… Read More

How to Use Social Live Videos for Branding, Publicity

Social Live Videos are changing the way your audience interacts with your brand. Have you tried them yet? Many businesses large and small include this type of content in their marketing strategies.  Live videos present a format that encourages viewers to comment and share. Social live videos include Facebook Live, XXXXX, XXXXX, XXXXX and XXXXXX,… Read More

Deadline Jan. 31 for 2020 Yearbook of Experts

If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick.  Read more

Take Precautions When Newsjacking in an Era of Fake News

When I first saw the story a week ago that Meghan Markle and Prince Harry had decided to raise their baby as “gender-fluid,” the first word that came to my mind was newsjacking. That’s the word invented by PR expert David Meerman Scott that describes the publicity tactic of injecting your commentary quickly into a… Read More

7 Outdated Press Release Tips and Rules to Ignore

If you learned how to write press releases in college, you might be following rules that are hurting instead of helping your chances for publicity and website traffic. Here are 7 outdated rules you can ignore. Read more

How an Indie Author Created a Partnership with L.L. Bean

Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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