An excellent way to meet journalists and broadcasters who can give you publicity is by attending events created by the media outlets where they work. Follow this handy a step-by-step guide on how find them and what to say. Read more
Publicity Blog
Pitching Holiday Stories? How to Know Your Deadlines
Understanding how deadlines fluctuate between print, online and broadcast media can confuse even the savviest Publicity Hound who wants publicity for a holiday-related product, service, cause or issue. You won’t find a “one size fits all” rule, unfortunately. And even if you know all the deadlines, you can sometimes convince a media outlet to cover… Read More
How to Use Trade Associations for Publicity and Promotion
Trade associations—your own or those in other industries—are a powerful resource to promote your product, service, cause or issue. Here are 12 ideas you can start using today. Read more
How FAQs Pages Promote Events, Books, Products, Services
A Frequently Asked Questions page at your website can help people decide whether to do business with you. It saves you and them time. Here ways to make your FAQ page a powerful customer service and promotion tool. Read more
Don’t Abandon Press Releases, Despite What Journalists Say
Don’t let a survey of how few journalists use press releases dissuade you from writing them. Savvy publicity-seekers know how to use press releases to reach consumers directly. Read more
Make Your LinkedIn Headline Longer Using the LinkedIn App
By using the LinkedIn app, you can write a longer headline on your profile that’s a total of 240 characters—that’s 100 characters more than what you’re allowed if you write it on your desktop. Read more
How to Sell on Pinterest in as Little as 3 Minutes a Day
Spending only 3 minutes a day on Pinterest, and creating graphic elements with tips tied to your product or service, will help you sell more. Watch this free training on how to weave a variety of Pinterest sales tactics into a powerful Pinterest sales strategy. Read more
Tomorrow: Free Training on How to Use Pinterest to Drive Traffic and Sell
Learn how to create tip-o-graphics and other stunning images on Pinterest that beg to be shared. Register for free training on Thursday, April 26, 2018, with Daniel Hall and John Kremer. It’s for newbies and Pinterest users who have been on the site awhile. Read more
Condom Snorting Dangers Ripe for Newsjacking
The dangers of condom snorting are back in the news, the perfect opportunity for authors, speakers and experts to explain what can happen when kids snort condoms and participate in other tyeps of dangerous “challenges” to attract attention. Read more
Frequently Asked Questions About Selling Books to Libraries
Here are frequently asked questions about selling books to libraries through the special promotion available via Amy Collins and New Shelves. Deadline for ordering is midnight Wednesday night, March 21, 2018. Read more