Lesson #86: Follow up If you’ve written a press release correctly and posted it online, journalists, bloggers and consumers should be able to find it. But if you’re also sending it either by itself or along with a customized pitch to a targeted list of media contacts and others, and if it includes important or… Read More
Publicity Blog
Now, search for your releases
Lesson #87: Now, search for your releases A few weeks after you’ve written and distributed your release, it’s a good idea to try to find all the places online where your press release is mentioned. The easiest way is to simply use a search engine like Google.com, type in the headline, then see what comes… Read More
Web video pulls traffic, raises your search rankings
Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines. Those strategies can actually hurt you. Spend your time instead creating video, one of the most powerful ways to pull… Read More
How to promote a pocket-size medication tracker
Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: “We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It’s simple and low tech on purpose. You don’t need computers. It can be carried anywhere. It’s tear-proof and water-proof and great in… Read More
Piggyback onto Harry Potter publicity
The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for “Harry Potter and the Half-Blood Prince.” —Therapists and grief counselors can be the local angle to this national story by commenting on… Read More
Writing articles will generate publicity–don’t make editors beg
It’s a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine SOHO, was in the audience.… Read More
How to Use Social Live Videos for Branding, Publicity
Social Live Videos are changing the way your audience interacts with your brand. Have you tried them yet? Many businesses large and small include this type of content in their marketing strategies. Live videos present a format that encourages viewers to comment and share. Social live videos include Facebook Live, XXXXX, XXXXX, XXXXX and XXXXXX,… Read More
Deadline Jan. 31 for 2020 Yearbook of Experts
If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick. Read more
Take Precautions When Newsjacking in an Era of Fake News
When I first saw the story a week ago that Meghan Markle and Prince Harry had decided to raise their baby as “gender-fluid,” the first word that came to my mind was newsjacking. That’s the word invented by PR expert David Meerman Scott that describes the publicity tactic of injecting your commentary quickly into a… Read More
7 Outdated Press Release Tips and Rules to Ignore
If you learned how to write press releases in college, you might be following rules that are hurting instead of helping your chances for publicity and website traffic. Here are 7 outdated rules you can ignore. Read more