1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
Publicity Blog
Make a video of your Twitter account with this free tool
If you’re on Twitter, you can now make a video of less than a minute that will give people a quick summary of the types of information you share, who follows you, and when you tweet. It’s Vizify, and before you use it, I recommend you watch this short video I created that explains how… Read More
Free cheat sheet: 15 ways to pull more YouTube traffic
How I wish I had had Jeff Johnson’s free YouTube cheat sheet when I started my YouTube channel about eight years ago. YouTube was a mystery to me. I was struggling to learn video—how to use the camera, the proper lighting, how to edit—and there was little time left to figure out how to use YouTube.… Read More
Hate writing headlines? Steal one. Lots of copywriters do
When you have to write a headline for an article or blog post, and your mind goes blank, don’t always start from scratch. Do what I and thousands of other writers do. Steal someone else’s headline, remove a word here, add a word there, and make it your own. One of the best places to… Read More
17 gems, jewels about print, ebook publishing
If you want a crash course on book publishing, set aside some time this weekend to watch the replays of four free webinars that will teach you way more than what most authors know about book marketing, distribution, publicity, sales and many other topics related to publishing. I’m one of the Chicks at Sea, five… Read More
7 ways prepare for media interviews and always be ready
Reviewing Stephanie Chandler’s book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, has been on my to-do list for more than a year. It’s one of my favorite books on how to penetrate and market to niche audiences because it pinpoints a problem I see in… Read More
12 publishing trends that can help you sell more books
Update: Watch the webinar replay of “How to Use 12 Book Publishing Trends to Sell More Books.” In the old days, if you were self-published, you weren’t a “real” author. Authors whose books were picked up by the major New York publishing houses looked down their noses at you. So did distributors, bookstores, book reviewers,… Read More
How to get a corporate sponsor, even in a rotten economy
What author, speaker or expert wouldn’t love to be sponsored by a big-name corporation? The company promotes you to spread a message about a topic you’re already passionate about in return for mentioning the company onstage, or at a book signing, at your blog, and in videos. They even pay for your airfare, hotel and… Read More
Use hashtags, Twitter handles in press release headlines
Hashtags and Twitter handles are showing up everywhere these days: on TV commercials, in voicemail messages and even on billboards. Add press release headlines to the list. Yes, headlines. Why? Two main reasons: When people use hashtags to search for information on a topic, the headlines come up in search results. Hashtags (#) and Twitter… Read More
5 BS press release facts that everyone thinks are true
This guest post was written by Mickie Kennedy, founder of eReleases Press Release Distribution Service, the online leader in affordable PR distribution since 1998. Grab your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know, a must-read for the PR professional. Follow eReleases on Google+, Pinterest, Facebook and Twitter. Mickie’s advice… Read More