Publicity Blog

What Taylor Swift can teach you about book marketing

This guest post was written by Carolyn Howard-Johnson, the author of the multi award-winning The Frugal Book Promoter (now in an updated and expanded second edition). Also part of the HowToDoItFrugally series is the booklet The Great First Impression Book Proposal booklet, that helps authors convince agents or publishers of their understanding of spin-offs, retailing and marketing in… Read More

Promoting fiction: Should authors fake a memoir?

This guest post was written by author Magdalena Ball, whose most recent novel, Black Cow, will be released by Bewrite Books later this year. She lives in New South Whales, Australia. Visit http://www.magdalenaball.com for more information on her work . * * * We all know that fiction is a harder sell than nonfiction.… Read More

Prepare your PR company for hurricanes, earthquakes

If you’re in the path of massive Hurricane Irene, and the home or office that houses your PR business is severely damaged or wiped out by the 115-mph winds and torrential rains, could you continue to conduct business? How to prepare for natural disasters is the stuff they teach in Crisis Communications 101. But many… Read More

How can a psychologist market on Facebook and Twitter?

Dr. Karen Hoving of Aurora, Colo., writes: “I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder. “Here’s what I’m doing right now to market myself: A Facebook page. A website. Two blogs: The Couch Trip for general psychology and “Shrinking” Chronic Illness. A monthly… Read More

Rachael Ray, Regis & Kelly execs to share pitching tips

If you’re trying to get onto one of the big TV talk shows, the best place to start is usually at the show’s website. But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible. That’s why Publicity Hounds who want to be on shows like… Read More

Create animated graphics for PR with free generator

Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, “How did she do that?” Easy. It’s one of the 10 free generators, most of them animated, at… Read More

Once-sacred Google PageRank doesn’t matter anymore

This guest post was written by Lior Levin, an entrepreneur who works for Producteev, which makes a task management tool. He also advises a small neon signs online store in Oregon. * * * By Lior Levin Once upon a time, there was a search engine called AltaVista. It was mighty and considered to be untouchable. Then along came Google and… Read More

Muck Rack lists 140+ journalists on Google+

It’s far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though self-proclaimed Google+ “experts” are multiplying like rabbits. It’s worth nothing, however, that Muck Rack, the site that tracks major journalists and what they’re writing about on Twitter, has listed more than 140 journalists… Read More

How would you rewrite this pitch for women’s magazines?

Juliet Hartley of St. Petersburg, Fla., writes: “I’ve been sending a lot of pitches to different magazines about my chic handmade hair accessories at BowAllure.com, but I just don’t hear anything back from them. It’s very frustrating. “I’m attaching a copy of a pitch I sent to a few magazines and would love to hear your input. I’ve… Read More