If you have valuable advice to share on any aspect of PR, marking and communications, submit your articles to the The Navigator, the email newsletter that Cision will relaunch in a few weeks. Cision makes media relations software and other tools, so any tips you can offer for the company’s target audience could bring you… Read More
Publicity Blog
Happy Birthday, Oprah! Here’s how we’re celebrating
Oprah, make your 53rd birthday your best ever today! To celebrate, many of my Publicity Hounds will be devoting 90 minutes to learning what they must do to land a spot on your show as a guest WITHOUT pestering your producers. They’ll be participating in a call that Steve Harrison is hosting with Michelle Anton, your former guest booker.… Read More
Can your social networking profile pass the 10-second test?
How many times do you read somebody’s profile at a social networking site, and then devour everything they’ve written because the profile sounds so interesting? Almost never. But last week on Twitter, I stumbled across Judy Lederman’s profile: It clearly passes the 10-second test. That’s the barometer that social media strategist Nancy Marmolejo uses to determine… Read More
Can astrology author ride coat tails of author Stephanie Myer?
Michele Lessirard of Vero Beach, Fla. writes: “I have been blogging for more than seven years at New Moon Journal and my blog. “Now, there’s a high-profile Harry Potter-type author named Stephanie Myers who’s written a series of vampire novels. One best-seller is New Moon. Of course, I am competing now for search engine optimization… Read More
Here’s another keyword density tool for press releases
Search engine optimization experts don’t like the keyword density checkers that help you determine if you’re using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you’ve written the release correctly—without stuffing keywords into the copy arbitrarily—the search engines will find it and reward you. They’re right, of course. But I… Read More
My #1 tip for getting onto ‘Oprah’ & other big TV shows
At least 7 out of 10 Publicity Hounds who beg me to help them get booked on “Oprah” or other big TV shows have no business being there. Either their topic isn’t a good fit for the show, or they can’t articulate a convincing pitch in 15 seconds or less. Yet they continue to flood… Read More
Abstract artist & her dog need online publicity tips
Beth Stafford of Concord, N.C. writes: I am an artist working in collaboration with my dog to produce some of the wildest, most colorful and joyous abstract art around. Our label is “PiCassieO,” combining her name (Cassie) with an artist name (obviously) who represents the human half of the team (me). We have a store… Read More
How Twitter can help you fix your toilet
The next time you have problems with your toilet, just check in with Scott Soncray, aka The Twitter Plumber, who goes by @stoncray. Scott, director of communications for a nonprofit, is one of the thousands–perhaps millions of Twitterers–who helps a fellow Twitterer in need. Take, for example, the annoying problem of a running toilet. When PR pro Judy Lederman of JSL Publicity &… Read More
Let’s meet at Stompernet event March 5-8 in Atlanta
If you’re a member of Stompernet, the world’s largest membership site for Internet marketers, and you’re attending the Stompernet LIVE 7 event March 5-8 in Atlanta—or if you’re attending as a member’s guest—let me know. I’d love to meet you, say hi and maybe even buy you coffee. I’ve cut back drastically on travel because I hate… Read More
Trainer needs to promote ‘white guys’ diversity program
Pegine Echevarria of Jacksonville, Fla. writes: I am launching a licensed training program called “White Guys Are Diverse Too!” I want to capture the interest of corporate and government chief diversity offers, chief learning officers and senior leadership of large corporations who can purchase this program to spread the word to their employees. The topic… Read More