When I read the screaming headlines last nes last friday in https://www.davidmeermanscott.com/blog/danger-avoid-nehttps://www.gossipcop.com/meghan-markle-prince-harry-raising-baby-gender-fluid-stories-expose-poor-reporting-standards/wsjacking-negative-stories
Publicity Blog
What the Worst Oscars Acceptance Speeches Teach Speakers
If you watched the Academy Awards on Sunday night, did you notice how many of the winners blew the precious two minutes of publicity they got in front of the world, while giving their acceptance speeches? Even a decent speech can make the event drag when it morphs into a long list of friends and… Read More
The Fast Lane to Collecting More Book Reviews
By the time you’ve published your long-awaited book, you’re ready to keel over from exhaustion. There’s little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book. It can take you weeks to track down bloggers, journalists and… Read More
How to Newsjack the Jeff Bezos Divorce for Free Publicity
Everybody’s buzzing about the Jeff Bezos divorce which could become the most expensive in history. That means it’s a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman Scott. As… Read More
5 Surefire Ways to Make Journalists Cover You
If you’re trying to get publicity but, so far, nothing you’ve done has worked, it could be because you’re doing the same things most other Publicity Hounds are doing. You might be sending long, lousy pitches to journalists, using a boring subject line. Or maybe you’re not pitching at all. Instead, you’re waiting for THEM to… Read More
9 Ways Corporate Sponsors Help Authors, Speakers, Experts
Note: This blog post was originally published on July 3, 2017. The training was so successful that it’s being offered again on Friday, Dec. 14, 2018. This has been updated to reflect the new date and content. Here’s one of the secrets to partnering with a large company or nonprofit that can pay your PR… Read More
How Researching Reporters Results in Better Stories
My client was ecstatic. She answered a HARO query from a journalist who writes for a magazine published for a giant trade association. The story would be read by thousands of people in my client’s target market. The reporter’s query, very specific, wouldn’t likely result in a lot of replies from HARO subscribers because… Read More
Why I Love Email Interviews with Journalists (You Should Too)
If you subscribe to HARO, the free media leads service that sends you dozens of queries from working journalists three times a day, you’ve probably seen requests from reporters who want to use email, and not the telephone, to interview sources. You might think that your time would be better spent with someone who wants… Read More
7 Ways to Promote Small Business Saturday on Nov. 24
It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More
Brand Your Small Business with a Gusher of Local Publicity
If you’re new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers. After you feel comfortable interviewing, aim a little higher and go after daily and regional newspapers… Read More