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Free press release distribution services

  Lesson #76:  Free press release distribution services If you do an online search for free press release distribution services, you can spend days researching them all. My advice about any of them can be summed up in six little words: you get what you pay for. If you want to experiment with any free… Read More

BoomerWomenBlog.com needs promo ideas

Lois Carter Fay of Massanutten, Virginia writes: “I just started a new blog, BoomerWomenBlog.com, that combines marketing ideas with Boomer Women. It’s also set up to maintain contact with a women’s group, Women’s Forum, that I run in my local community. What’s the best way to publicize my new blog and to generate heaps of… Read More

Prepare for TV/radio interviews via Toastmasters

Here’s a great tip from Publicity Hound Kay Canavino, a photographer from Adams, Massachusetts, for anone who wants to sharpen their interviewing skills for radio and TV appearances: “They can hone their speaking skills by joining a local chapter of Toastmasters. Talk about a big bang for your buck! It is the best way to get comfortable speaking… Read More

Follow directions

Lesson #77:  Follow directions Regardless of what press release distribution service you end up using, remember to follow directions carefully when posting your press release at their website. If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search engines will… Read More

Where to learn more

                Lesson #69:  Where to learn more  The smarter you become about search engine optimization, the greater your chances of leaving your competitors in the dust. That’s because if you can correctly optimize press releases and any other pages at your website, you’ll get a high ranking in… Read More

Get into Google and Yahoo News

  Lesson #78:  Get into Google and Yahoo News You can use a paid press release distribution service to get your press release into Google and Yahoo news. Here are other ways, explained in more detail in this article by Kim Roach,  a staff writer for SiteProNews and SEO-News newsletters. If you publish frequent news… Read More

‘Sicko’ leads to Michael Moore health challenge

Personal trainers Jim Labadie and Ryan Lee of North Palm Beach, Florida knew the release of Michael Moore’s new movie “Sicko,” which castigates health care in the United States, was the perfect chance to use two strategies I advocate: 1. Don’t be afraid to become embroiled in a controversy. 2. Piggyback off celebrities and current movies.  With help from Tampa… Read More

The best press release distribution service if you’re on a tight budget

  Lesson #73:  The best press release distribution service if you’re on a tight budget If you distribute only several press releases a year and you’re on a tight budget, PRWeb is one of your best choices. Its clients include Fortune 500 companies, and it specializes in press release distribution for small- and medium-size businesses. I’ve… Read More

The best press release distribution service if you want to send dozens of press releases a year

  Lesson #74:  The best press release distribution service if you want to send dozens of press releases a year Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, post them online, then watch your website traffic and sales soar. But how do you get… Read More

Customized pitches for traditional media

  Lesson #84: Customized pitches for traditional media When your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. You’ve heard me say throughout this course that the media want a customized pitch that… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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